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Best Marketing Investments for Indie Authors: The Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In this month's episode of Reaching More Readers, Holly Greenland shares new research suggesting that financial investments in marketing do pay off for many self-published authors. But where should you make those marketing investments, and how can you ensure you're spending wisely? Dale L. Roberts and Holly discuss their views and experiences, offering practical tips to help you make informed decisions.

Hannah Jacobson of Book Award Pro on Leveraging Awards and Reviews for Author Success: The Creating Better Books Podcast with Howard Lovy

In the latest episode of the Creating Better Books podcast, ALLi Content and Communications Manager Howard Lovy interviews Hannah Jacobson, founder of Book Award Pro, a company dedicated to helping authors gain recognition through book awards. Hannah discusses the challenges indie authors face in navigating the award landscape, the importance of ensuring the legitimacy of awards, and how her company leverages AI to match books with the right opportunities. She also highlights the growing acceptance of indie authors in the awards industry.

Beyond the Gold Seal: Leveraging Book Awards for Indie Author Marketing

In this Alliance of Independent Authors post, Book Award Adviser Hannah Jacobson discusses leveraging book awards. She shares how indie authors can use book awards to boost their book's visibility and credibility. She offers practical tips on leveraging awards in your marketing strategy.

Inspirational Indie Author Interview: Phillip Mottaz. Writing Mysteries with a Punk Rock Attitude and Real-Life Rock Stars

My ALLi author guest this episode is Phillip Mottaz, a mystery author based in Los Angeles. Phillip has a unique journey from a small town in Illinois to the sketch comedy scene in Chicago and now to writing indie mystery novels in L.A. His latest book, Deadly Maybe, coming out this month, reunites the famous Gallagher brothers from the band Oasis to solve a murder. We'll talk about how Phillip's love for storytelling began, his transition from improv to mystery writing, and what drives his independent approach to publishing.

Marketing Strategies for Authors in 2024: Insights and Success Stories from the Field

In 2024, the landscape of book marketing continues to shift, requiring authors to stay adaptable and explore new strategies to reach their readers. This post examines some of the most effective marketing strategies currently in use, including content marketing, webinars, TikTok, Amazon Marketing Services (AMS), and in-person events. As authors seek to build their audiences, understanding what's working now is more important than ever.

Inspirational Indie Author Interview: Terry Lister. From Accountant to Adventurer: Exploring the World Through Travel Memoirs

My ALLi author guest this episode is Terry Lister, a seasoned solo traveler and author who, after retiring from a successful career as an accountant, has explored over 100 countries. Terry's love for travel began in Bermuda, where he dreamed of far-off places. His books capture not just the destinations but also the cultural and economic landscapes he encounters.

Reader Magnets and Growing Your Email List for Indie Author Success: The Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

This month in the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland wrap up their journey around the tips and tricks for email marketing for indie authors. This time, they'll take a closer look at offering “reader magnets,” the importance of testing your mailer systems, and further tips on growing your list. Look back at previous Reaching More Readers episodes for information about why an email list is so important for indie authors and to find out how you can establish your newsletter process.

Inspirational Indie Author Interview: Dawn Brookes. British Author Calls Upon Decades as a Nurse to Populate Her Cozy Mysteries

My guest this episode is Dawn Brookes, a British writer of Cozy Mysteries and a former nurse who worked in healthcare for nearly 40 years. After retiring from nursing, Dawn began writing full-time, drawing on her extensive experience to create rich characters and engaging stories. Dawn uses her life experiences to fuel her writing and is indie because it allows her to connect with readers and build a fan base.