Self-Publishing 3.0 & Other Important Issues for Indie Authors: May 2018 AskALLi Advanced Self-Publishing Salon

askalli-podcast-squares3In this month’s Advanced Self-Publishing Salon from the Alliance of Independent Authors, Orna Ross and Joanna Penn discuss Self-publishing 3.0.

Topics discussed this week include

  • An update from Orna on the London Book Fair – the most author-friendly book fairs – and other associated live events..
  • The launch of ALLi’s new member magazine called The Indie Author, which will be released quarterly.
  • The launch of ALLi’s White Paper on Blockchain for Books, to start the conversation about the future of indie publishing.
  • Joanna’s massive post rounding up her time at LBF at
  • Replays of live LBF events, to be found at
  • Orna’s plans for a number of self-published book projects.
  • Amazon’s new Great on Kindle program, with features that include a 50% royalty plan. (Joanna isn’t crazy about the branding.)
  • Orna’s outline of  Self-Publishing 1.0, 2.0, and 3.0.
  • How going through giant “siren servers” like Amazon is preventing authors from thinking more creatively about how to reach readers.
  • How blockchain and other 3.0 technology will make it easier to reach readers directly (but we need to start thinking about it now).
  • The exponential growth of author confidence.
  • Nonfiction authors doing direct and bulk sales for a long time.
  • The continuing digital divide – not everybody has access to digital publishing and payments.

Above all, their key message is: be you in your writing. What is your unique take on the world?

Find more author advice, tips and tools at our Author Advice Center,

And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at

Now, go write and publish!

Listen to the AskALLi Advanced Self-Publishing Salon

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Watch the AskALLi Advanced Self-Publishing Salon

About the Hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. For more information about Joanna, visit her website:

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website:

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