ALLi partner member Alison Jack, who is both an editor and an author, shares her top book promotion tips for indie authors who are new to marketing.
With so many authors vying for readers’ attention, it is essential for authors to build up a following, however their book is published. Here are five key tips to start you off:
- Start a blog. Blogging is an excellent way of getting yourself and your writing noticed, and by the time your book is published you’ll have a ready-made following of loyal readers. They tell their friends about you, post links to your work on social networking sites, tweet about you, and boom! Your following grows exponentially. It’s not complicated to start a blog, and WordPress is one of several free platforms. Once you’ve started your blog, do your best to post regularly. An active blog will gain new followers every time you post; an inactive blog (and I have to confess I’m a lazy blogger) will lose followers just as quickly.
- Structure your blog. Followers of blogs like to know what they can expect, so give your blog a theme. Look at other authors’ blogs and take inspiration from your favourites.
- Network with other authors. If you tweet for authors, they’ll tweet for you. The same goes for posting on LinkedIn, Facebook or whatever your social networking site your prefer. Social networking is a free and effective way of advertising, so use it to the max.
- Write guest posts or take part in interviews for other people’s blogs. This is an excellent way to get yourself noticed by a whole new audience as you introduce yourself to all the followers of the blogs on which you’re guesting. By the same token, inviting authors to contribute a guest post or interview to your blog will attract their followers to come and take a look. In my experience authors are a friendly and supportive bunch of people, and the more you guest/invite guests the more support you’ll receive.
- Promote yourself as an author – not just your book. Of course you want to promote your book, but if you’re starting a website, blog or Facebook page then make it essentially about you. Once your author website, blog or Facebook page has lots of lovely followers, then you can post to your heart’s content about your debut novel, along with novels two, three, four and so on, all in one place.
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