One of our favorite things at the Alliance of Independent Authors (ALLi) is engaging with indie authors at global publishing events. We’re excited to be back at the London Book Fair 2025, running insightful panels and hosting our popular ALLi member get-together with Amazon KDP.
While ALLi won’t have a stand at LBF this year, we’ll still be participating in key sessions designed to help indie authors thrive in the publishing landscape.
ALLi Self-Publishing Panels & Talks
Writers’ Summit & Author HQ
Monday, 10th March – Writers’ Summit (Novotel West London)

Ethan Ellenberg, President of the Ethan Ellenberg Literary Agency
4:50 PM – 5:20 PM
Interactive Panel: Top Tips from Agents
Speakers: Orna Ross (ALLi Director) & Ethan Ellenberg (ALLi’s Literary Agent)
Learn how self-publishing authors can work effectively with agents for foreign rights, screen adaptations, and more.
Tuesday, 11th March – Author HQ
2:05 PM – 2:50 PM
New Self-Publishing Models for Indie Authors
Speakers: Orna Ross, Adam Beswick & Sacha Black
Discover innovative ways to find your ideal readers and engage them effectively.
4:15 PM – 5:00 PM
Self-Publishing for Profit
Speakers: Ben Alderson, A.P. Beswick, Jemma Hat, Paige Allen (IngramSpark), Jo Henry (BookBrunch – Chair)
A must-attend session for authors looking to maximize revenue and build sustainable careers in self-publishing.
Thursday, 13th March – Author HQ
2:05 PM – 2:50 PM

Justine Solomons, director of Byte The Book.
Dynamic Digital Downloads: How Can Authors Capitalize on the Growth of eBooks and Audio?
Speakers: Author panel & Justine Solomons (Byte the Book – Sponsor)
Explore the latest trends in digital publishing and how to make the most of them.
ALLi Drinks Party with Amazon KDP
Wednesday, 12th March | 5:30 PM – 8:00 PM
The Hand and Flower, Olympia, 1 Hammersmith Rd, West Kensington, London W14 8XJ
Join us for drinks, finger food, and great company at our annual member get-together, kindly sponsored by Amazon KDP. This is an excellent opportunity to connect with Amazon representatives, fellow ALLi members, and indie authors from around the world.
No invitation is required—all indie authors attending LBF are welcome!
Can’t Attend in Person?
For members who can’t be there, we’ll be bringing you all the key moments from the event, including video replays and online sessions.
More Information
To see the full seminar schedule and learn more about the London Book Fair 2025, visit their official website.
Download a printable schedule of our events to take with you to the London Book Fair, or collect one from the ALLi stand (limited copies available). We look forward to seeing many of you there!