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This Week’s Self-publishing News

This Week’s Self-publishing News

Valerie Shanley

Valerie Shanley

In this week's post, we gaze upwards, courtesy of the latest Author Earnings report, on the continuing ascent of US digital book sales, and also take an admiring glance at how the most successful indie authors reach their readers. Plus, it wouldn't be weekly news without an Amazon story – but are those rumors of  hundreds of real bookstore openings really real?  Valerie Shanley gets the lowdown from ALLi partners and friends…


DG’s deeper dive shows digital rise

Since it was set up two years ago by author Hugh Howey and the anonymous Data Guy (DG),  the Author Earnings site shows the market share of paid unit sales between indie and Big 5 publisher e-books has more than inverted in the US.  The Big 5 now account for less than a quarter of ebook purchases on Amazon, while indies are closing in on 45%.

That’s according to the latest Author Earnings (AE) 21-page report for February 2016.  Their quarterly snapshots of the online market have proven a reliable source for the full picture on e-book sales – stats that generally contradict those from the Association of American Publishers (AAP) which claims to offer definitive statistical analysis yet is highly selective.

Author Earnings: The indie way is up

Author Earnings: The indie way is up

AE has dug deep into  e-book, and print and audio sales which again show that mainstream press reports of decline in sales of digital books in 2015 (generally quoting AAP data) as inaccurate with the opposite to be the case. One of the easiest stats to get your head around is that a quarter of all consumer dollars spent on e-books in the US is now on indie published works.

Expect to hear much more debate on this when Data Guy (or Gal?) steps into the limelight to present a keynote address, Outside the Data Box, at next month’s Digital Book World Conference and Expo in New York from 7 – 9 March.

Meanwhile, click here to swot the stats and grasp the graphs.

Accept a trade advance – or stay indie?

Will a successful self-published author become even more successful if agreeing a deal with a trade publisher? That’s the six-million dollar question. Or at least it was in the case of best-selling erotic fiction novelist Meredith Wild when agreeing a figure with a trade publisher. She was earning so much by then that she told her agent she would entertain only eight-figure offers, reports The New York Times.  She eventually settled for a $6.25 million advance from Forever, a Grand Central Publishing imprint, for five books.

Meredith Wild: Million-dollar smile

Meredith Wild: Million-dollar indie sales not a fiction

Prior to that, when sales of her self-published erotic novels took off on Amazon and other sites,  Wild founded her own imprint –  Waterhouse – partly as a way to get print versions into bookstore chains and big-box stores.

“I wanted something that sounded like it was a real imprint, because nobody takes you seriously as an independent author,”quotes the NYT. “I felt I was being discriminated against as an indie.”

Although her subsequent signing with Forever resulted in selling nearly 500,000 digital and print copies of her popular “Hacker” series, it was still “far less than the 1.4 million digital and print books Ms. Wild had sold on her own, without any of the editorial guidance, marketing muscle or sales and distribution channels of an established publisher”, says the NYT story.

(For the full report, click here.)

Stand out and make it really big (or just a little big)

item1527314_185pxSuccess stories make a great read, but what about more modest indies?

Claude Forthomme: on getting noticed in the crowd

Claude Forthomme: on getting noticed in the crowd

And if there are currently over 4 million titles available in the Kindle Store, how do they get attention? Writer and artist Claude Forthomme (her pen name is Claude Nougat)  asks this very question on her blog and then answers it by looking at successful authors who have hit the big time. These have “struck deals with Ingram Content Group,” says Forthomme, ” “getting their novels into bookstores, big-box stores and airports.”

And what constitutes a big-time author in the current market? Apparently it’s someone who has sold over one million e-book copies in the last five years. What we’d really like to know is how many are self-published authors? The post quotes a figure from a recent New York Times feature,  said to be based on Kindle store sales, and the answer is: 40. Which might sound a sobering number – but a million sales? Plenty of indies would be well satisfied selling a quarter of that. (To read the full post, click here. )

Auntie Beeb turning up for self-publishing’s coming of age

ALLi's Orna keeping us on the rights path

ALLi Director Orna making the news on BBC

ALLi’s own Orna Ross and Joanna Penn were the business on the  BBC News website this week, both quoted on self-publishing’s increasing visibility.

Orna described the massive shift away from a past where “traditional publishers would give the author around 10%, negotiating a tough contract as they were the only route to market, with advances that were getting smaller.”

The revolution in publishing as a result of technology freely and widely available is already well known among indie authors – but the Beeb report could be an encouraging example of how mainstream media is increasingly catching up. (For more on this, go to the BBC Business page here)

Physical attraction prompting expectant bookstore expansion rumors Header_FINAL._V290047254_


Is Amazon planning to open  a chain of ‘bricks and mortar’ bookstores? Speculation has been ongoing since a Wall Street Journal report on 2nd February quoting remarks by the CEO of General Growth Properties.

In an interview on  the continued importance of physical retailing alongside the rise of online shopping, Sandy Mathrani said it was his understanding that Amazon’s goal is to open “300–400 bookstores”. The following day he backtracked in a GGP statement saying his comment “was not intended to represent Amazon’s plans.” If Amazon didn’t confirm, or comment, publishers everywhere began debating whether such an expansion would be good or bad for the industry.

As Publishers Weekly (PW) subsequently reported, the story gained legs when Amazon posted ads for staff vacancies for several bookstore positions in the San Diego/La Jolla district in California,  seeking an assistant store manager, bookseller, books lead, store manager, and device lead.

“Although the postings say Amazon is looking to hire multiple people to fill these roles,” writes Jim Milliot in PW, “ it’s unclear whether the company is trying to staff several potential stores or a single location. The first Amazon ‘bricks and mortar’ bookstore opened in Seattle in November, offering titles based on customer ratings and sales on the online site. It will be interesting to see whether that physical retailing relationship will develop into the birth of multiple stores.

Or if it’s just idle gossip. (More on this here.)

Book Depository stretches out Down Under

The online bookseller Book Depository is poised to offer more publications from local talent in the Australian market. Bought over by Amazon in 2011, the focus is on adding more than 25,000 titles to their collections.  The Book Depository

The Smart Company site reports that while Australians have been able to purchase books from Book Depository since the site launched back in 2005, this is the first time the online retailer has focused specifically on the Australian market. In terms of self-published authors, the company sources POD (print on demand) books from distributors such as Ingram or Lightning Source, and offers free shipping worldwide. Now for the first time the online retailer will be shipping Australian titles locally.

“We’ve got customers in 116 countries around the world and we’re excited to bring those Australian books to them much earlier than what they’d otherwise be available in the international market,” Book Depository group managing director Chris McKee is quoted, adding that with a “whole body of up and coming authors we’re hopefully going to create new opportunities for, we see this as a win-win.” (For full report click here.)

Rights On with ALLi

How Authors Sell Publishing Rights by ALLi Orna Ross and Helen Sedwick

Rights here, right now

How do authors sell publishing rights? ALLi has the answer in our latest guidebook, co-authored by copyright expert Helen Sedwick and ALLi Director Orna Ross. How Authors Sell Publishing Rights is free to download for ALLi members, and in case you missed Jay Artale's post on the blog, click here for the lowdown. Orna is currently attending the 2016 San Francisco Writers Conference and will officially launch the guide while there. (You're wondering how she does it all, we know….)

Going Global – ALLi Insights in the Indian Market

Our regular ALLi Insights run bi-monthly online, and are a really great resource for indie authors to gain a wider look at the industry – with next week's session, Tuesday 16th February,  a perfect case in point. The

Indian indie focus

Indian indie focus

focus is India, and Orna will link up with her network of ALLies, including author Rasana Atreya, and Ritesh Kala and Mukti Jain from Read Out Loud, giving valuable insight on everything from self-publishing and pricing, to getting into bookstores and turning your work into a screenplay, in this huge market. For more info on times and tuning in,  click here.

Upcoming Author Conferences & Events

Feria Internacional del Libro de la Habana: Feb 11 – 21 [Havana, Cuba] Taipei International Book Exhibition: Feb 16 – 21 [Taipei, Taiwan] Amelia Island Book Festival: Feb 18 – 20 [Florida, USA] San Francisco Writers Conference,  Feb. 11-15  [San Francisco, USA] Bruxelles Book Fair: Feb 18 – 22 [Bruxelles, Belgium] Alabama Writing Workshop, Feb 19 [Birmingham, Alabama, USA] Perth Writers Festival (as part of PIAF): 19 – 21 Feb [Perth, Australia] Perth Writers Festival in the Great Southern: Feb 21 – 23 [Albany & Denmark, Western Australia] Sleuthfest: 25 – 28 Feb [Florida, USA] Vilnius Book Fair: Feb 25 – 28 [Vilnius, Lithuania] Adelaide Writers Week 2016: 27 Feb – 3 Mar [Adelaide, Australia]

MARCH 2016

Emirate Airlines Festival of Literature: Mar 1 – 12 [Dubai] Readers & Writers Down Under: Mar 4 – 5 [Queensland, Australia] New Zealand Writers Week: Mar 8 – 13  [Wellington, New Zealand] Digital Book World Conference & Expo: Mar 7 – 9 [New York, USA] Mountains to Sea – dlr Book Festival: Mar 9 – 13 [Dublin, Ireland] Love is Murder Conference, mainly for mystery and romance writers: Mar 11 – 13 [Chicago, Ill.] The Tucson Festival of Books: Mar 12 – 16 [University of Arizona campus, Tucson, AZ, USA] Noted Festival: Mar 16 – 20 [Canberra, Australia] Paris Book Fair: Mar 17 – 20 [Paris, France] 2020: A Publishing Odyssey (SYP): Mar 18 [Edinburgh, Scotland] Alexandrina International Book Fair: Mar 24 – Apr 5 [Alexandria, Egypt] Tampa Writers Conference, Mar 25 [ Tampa, FL ] Fort Lauderdale Conference for Writers: Mar 26  [Ft. Lauderdale, FL]

APRIL 2016

Newcastle Writers Festival: Apr 1 – 3 [New South Wales, Australia] Bologna Childrens Book Fair: Apr 4 – 7 [Bologna, Italy] Los Angeles Times Festival of Books: 9 – 10 Apr [Los Angeles, USA] Okanagan Valley Writers’ Festival; 8 – 10 Apr [Penticton, BC, Canada] London Book Fair: 12 – 14 Apr [London, UK] Indie Author Fringe: Apr 15 [Online, Global] – brought to you by ALLi
Pikes Peak Writers’ Conference; Apr 15 – 17 [ Colorado Springs, Colorado] Story Circle Network Women’s Writing Conference; Apr 15 – 17 [ Austin, TX] Writer’s Institute; Apr 15 – 17 [Madison, Wisconsin] Jane Austen Festival Australia: Apr 15 – 17 [Canberra, Australia] 23rd Annual Budapest International Book Festival: Apr 21 – 24 [Budapest, Hungary] Buenos Aires Book Fair: Apr 21 – May 9 [Buenos Aires, Argentina] Hawkesbury Upton Literature Festival: Apr 23 [The Cotswolds, UK] Abu Dhabi International Book Fair: Apr 27 – May 1 [Abu Dhabi, UAE] Geneva Book & Press Fair: Apr 27 – May 1 [Geneva, Switzerland] Las Vegas Writers Conference; Apr 28 – 30 [ Las Vegas, Nevada]


Teheran International Book Fair: May 5 – 15 [Teheran, Iran] The Self-publishing Conference: May 7 [Leicester, UK] Auckland Writers Festival: May 10 – 15 [New Zealand] Book Expo America: May 11 – 13 [Chicago, Illinois, USA] Franschhoek Literary Festival: May 13 – 15 [South Africa] Varena-Sydney Writers Festival: May 14 – 22 [New South Wales, Australia] Sydney Writers Festival: May 16 – 22 [New South Wales, Australia] Indie Author Fringe: May 14 [Online, Global] – brought to you by ALLi
Warsaw Book Fair: May 19 – 22 [Warsaw, Poland] Kingsmead College Book Fair: May 21 [Johannesburg, SA] Australian Booksellers Association Conference & Trade Exhibition: May 29 – 30 [Melbourne, Australia]

(The above list may not include all the major events; please feel free to email us with any important ones we’ve missed out, or include in comments below.)

Handy #selfpub news stories #indie authors @vshanley Click To Tweet

Author: Boni Wagner-Stafford

Boni Wagner-Stafford is a nonfiction author coach, writer, ghostwriter, editor, and co-founder of Ingenium Books. She’s an award-winning former journalist and also led public-sector teams in media relations, issues management, and strategic communications planning.
Boni has been at the controls of a helicopter, loves backcountry canoeing, once jumped from an airplane, sang on stage with Andrea Bocelli in a backup chorus, and grew up skiing Canada’s Rocky Mountains. She can be found on the South Shore of Montreal, in Mexico on her 40’ sailboat, Ingenium, or sometimes in the South of France.


This Post Has 6 Comments
  1. Interesting statistics, even if half true, and I don’t have any reason not to believe them. Certainly not from the vitriolic posts of some obvious standard publisher/agent shills below. Thanks for making them available to the public.

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