We going to be launching ALLi's Choosing A Self-Publishing Service 2013 at London Book Fair as an ebook.
So we're collecting tips for a successful ebook launch party.
Here's the top five so far:
1. Don't make a signing the focus of the event. Ebooks can be “autographed” using Authorgraph, which sends personalized inscriptions and signatures to the customer's ebook reader but it's not quite the same. All book launches should be entertaining and fun (though most aren't). Without the physical presence of the book this becomes even more important. So get creative. Can you do a presentation or some fun-and-games based on the book's content? A panel discussion, an interactive activity, short readings, Q&A with the audience…
2. Make sure your venue has wifi and encourage attendees to bring their Kindles and Kobos and Nooks to the event so they can download the ebook there and then.
3. Provide a laptop computer (or a few if you expect a big crowd) where people can order the book if they don't have their ebook reader with them. Have somebody on hand to log them in and out of the etailer's website.
4. From Amy Shojai: Create a QR code, have it printed on your book poster or post cards, so they can order/buy from their smart phone (see our post about QR codes here). Have some book plates printed (on mailing labels) for you to “autograph” as a keepsake.
5. From Joanna Penn: “I've sold downloads in envelopes at the back of the room whilst speaking. You load the ebook onto a password protected page on your site ( easy with WordPress ) then put the URL & password on paper in envelope with book cover label on the front. So they buy access & can download when they get home. However I've usually done this with higher priced digital products …”
What about you? Done an e-launch? Tips to share, disasters to report? Tell us in the comments below.