Creative Round Table: Christine Nolfi, Roz Morris, David Penny

Occasionally, I come across a story that may have limited reach but strikes a very personal chord. I hope that, like the best chefs, if I season my reporting sparingly enough with them, I get to indulge without too much offense. This is one of those stories. One of the UK’s most famous and longstanding retailers, W H Smith, has been sold. The simple blue-and-white signs bearing its name will no longer frequent the high street.

Join Bill Mueller in this session for novelists, poets, and nonfiction authors who want to harness the power of StorySelling to create deeper connections with their audience and encourage them to purchase. Learn the psychology behind why stories work, a life-changing technique for uncovering and crafting compelling stories from your own experiences, and how to seamlessly integrate stories into your marketing and promotional materials across a wide variety of platforms.

Another week, more AI angst. While the Meta AI scandal is not going away any time soon, this week it is AI translation that’s causing the issues—specifically, academic publishing giant Taylor & Francis’s decision to use AI translation to bring research to an English-language audience.