Process 5 & 6: Marketing & Promotion

Self-publishing Author Advice about reaching readers, author platform, discoverability, book marketing and book promotion

The Ultimate Guide to Winning Book Awards: Tips and Tools

For a long time, book awards were only open to traditionally published authors. But that's just not the case any more. With an enormous swathe of awards open to indies, the Alliance of Independent Authors thought it was time we created an ultimate guide to all things book awards. With thanks to Annie Mydla from the North Street Book Prize and Hannah Jacobson from Book Award Pro for their contributions to this post.
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The Ultimate Guide to SEO and Findability for Indie Authors

SEO is one of those acronyms that strikes fear into the heart of non-techy authors. We may know it stands for Search Engine Optimization and that it's key to our websites and books being found by readers but we may not have the first clue how to go about it, or even why it's important. And while there is a lot of advice for making straight how-to, non-fiction findable, literary writing poses particular challenges. This is the Alliance of Independent Authors no-coding required, Ultimate Guide to SEO and Findability for Indie Authors. Our thanks to Penny Sansevieri of Author Marketing Experts, Michele DeFilippo for contributions to this post.
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The Ultimate Guide to Launching a Book for Indie Authors

Launching a book is an extraordinarily exciting moment in an indie authors life, especially when it's the first book. But there's so much to do. What order should you do it in and how much time do you need in advance of your launch to complete it? Today's post is the Alliance of Independent Authors' Ultimate Guide to Launching a Book (including timeline).
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Author Imprint

Should You Create Your Own Author Imprint? Other Questions Answered by Orna Ross and Michael La Ronn in our Member Q&A Podcast

Should authors create their own imprint? Our #AskALLi Member Q&A is hosted by Michael La Ronn and ALLi Director, Orna Ross, and this month they'll be answering this question and more.
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Author Interview With Dale Roberts

Author Interview with Dale Roberts: Fitness Guru Finds Synergy Between Books and YouTube — Inspirational Indie Authors Podcast

My ALLi author guest this week is Dale Roberts, a health and fitness author who discovered a perfect synergy between print and video content. He has amassed a sizable following on YouTube. It took a little while for Dale to discover his voice and his brand, but once he found it, he began to exude an energy for self-publishing that you just have to hear for yourself. 
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First Poetry Book

Launching a First Poetry Book, with Orna Ross and Lauren Lott — Self-Publishing Poetry Podcast

Joining Orna Ross in this month's #AskALLi Self-Publishing Poetry Salon is indie poet Lauren Lott who will outline the steps she took to launch her first poetry collection, The Remains of Burning. “Choosing between wounds and scars” is how she describes sorting out which poems would go into her collection.
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