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Boston Book Festival: Open Up To Indies, Redux

Boston Book Festival: Open Up To Indies, Redux

One year on from her first report about the Boston Book Festival, American indie author Christine Frost brings better news from the 2014 event.

Photo of smiling Christine at her stall

Indie author Christine Frost at Boston Book Festival 2014

In fall 2013, the organizers of the Boston Book Festival conducted an experiment. Called “Indie Alley,” it offered tables to self-published authors, but the plan went awry when the originally designated area for them was moved at the last minute to a location that was difficult to find. As a result, very few of the approximately 25,000 attendees even knew they were there. (I looked for them, and never found them myself.) I spoke with a couple of the disappointed self-published authors and the organizers of the Boston Book Festival (BBF), and even though it seemed there was no way to move forward with a way to collaborate in the future, it turns out there was.

Finding Another Path

When I first attended the Boston Book Festival a few years ago, an organization called the Independent Publishers of New England (IPNE) had a table. At the time, they didn’t welcome self-published authors. It was for small presses. Recent changes have opened up membership to indie authors. I perused their website several times to determine the benefits of membership, and I saw their growing presence on Google+. Weekly office hours on Hangouts offered interesting discussions, and they continue to expand with author interviews in the Face The Book TV. In-person meetings are scheduled throughout the year, and they host an annual conference for authors based around New England. Affordable advertising rates for ads in their catalog gave me good exposure at the many events they attend, including the New England Library Association and the New England Independent Booksellers Association conferences. With a new IPNE membership badge posted on my blog, I was ready to dive in and see where it would take me. I was not disappointed.

Where Indie Publishing Memberships Come in Handy

Photo of IPNE stall

The IPNE stall at the Boston Book Festival

Opportunity to join IPNE at their table for the Boston Book Festival came in September. Authors could simply have their books on display, or sit at the table to do a signing. Coincidentally, the weekend of the Boston Book Festival was the official launch of my third novel, so the timing couldn’t have been better. Three indie authors per hour were scheduled at the table throughout the day. The table was centrally located, right along all the other vendors, comprised of publishers, literary journals, and groups and organizations focused on writing.

It was one of those lovely autumn days in New England. Sunny, warm, but just enough coolness in the air to remind you that winter is on its way, and with the fall foliage on the trees dotted around Copley Square, it was picture perfect. I arrived with my books and set up. The crowds were just starting to get really big when my hour kicked off at 11. By the time I had to pack up for the next slate of authors, people surrounded the table, not only to buy books from the indie authors, but to inquire about the organization. Having recently been appointed to the IPNE board, I was happy to talk about how membership has helped raise my visibility as an indie author.

Lessons Learned

While I didn’t sell out of books that day, I got to talk to a lot of avid readers and other indie authors who were happy to find an in to the Boston Book Festival. “Indie Alley” is unlikely to return, but IPNE offers an excellent means to be involved. What differentiated it from the Indie Alley experience was that IPNE had been previously known to the organizers of BBF, and had established its reputation as an alliance of professional publishers and authors. The clamor of indies overwhelmed BBF staff last year, and subsequent reactions over the last-minute location change could have been more constructive.

For me, this experience demonstrated why it’s important to be part of organizations like the Alliance of Independent Authors and IPNE. Memberships help. Not only do they offer opportunities to market your work, but also to market yourself as a professional who knows how to network and be at the forefront of changing the face of the publishing industry. I believe these organizations present more opportunities than the endless streams of pleas to “buy my book” that fill newsfeeds on social media channels. The tide is turning, as evidenced by all the news we see about traditional publishers, and indies will best succeed by banding together with a collective, professional voice.

Twitter bird outlineEASY TWEET Lessons for #indieauthors from Boston Book Festival by @Shahrazad1001 via @IndieAuthorALLi: http://www.selfpublishingadvice,org/bbf14/

Author: Christine Frost

Christine Frost received master’s degree in literature and creative writing from Harvard Extension School. Having worked as a beer and mead brewer and an international sales assistant for a record label, she eventually found her career in the world of words, becoming a communications manager, writer of historical fiction, and teaching assistant for college-level literature courses. She’s happily ensconced in a place overcrowded with books in the Boston area with her husband. Her blog is www.herravendomain.com.


This Post Has 4 Comments
  1. You make some compelling points about why join AIA and IPNE, and how it works when you’re at a book fair. H….

    My problem is this: Say we get ONE hour at the table. My book is written from the point of view of a dog, and the cover is a stunning and catchy photo of a dog so people tend to come over. Every time I’ve done a book signing or meet-and-greet, people want to talk to me about their dogs! I’m perfectly happy to talk to people about their dog. In fact, I’ve learned so much! One person told me about a friendship between a mouse and her dog! You can’t buy this stuff! It also helps me as a writer to understand the animal species.

    BUT they’re’ standing between me and the rest of the crowd, and blocking the view of others who might potentially purchase the boo, and the conversation can go on and on. So I’ve never been able to solve that dilemma – how to engage but how to terminate the conversation so that potential customers can have access to me and the book.

    I figure if I have one hour at the table, then 40 minutes of it are taken up by people who want to talk about their dogs. One hour doesn’t seem like time enough.

  2. Thank you Christine, for reporting back on the Boston book Festival again this year. I love what you’re saying about indie authors being at the changing face of the publishing industry — benefiting all authors, and all readers, ultimately.

  3. Thanks for the update! I was away that weekend, but I live in Boston – and hadn’t heard about how well things seem to be going there. I’d be very interested in getting in touch, and getting more involved in such goings-on myself. Will check out the IPNE website. What’s the best way to get involved?

    Thanks again!

    1. Hi Kevin–IPNE has a lot of great stuff going on–I’ve been on the board of IPNE since the fall, and there are some great plans in the works to expand our outreach and raise awareness for local indie authors in the coming year. The Google+ page is very active, and the online events and local in-person metro meetings are open to all. (All events are detailed on the site.) We’d love to hear from you–feel free to contact us anytime! 🙂


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