Join Debbie Young and Piers Alexander as they introduce the new #Authors4Bookstores campaign. All writers and readers love bookstores and want to see at least one on every high street. Our new campaign encourages and enables indie authors and bookstores to form mutually beneficial, supportive relationships.
Author4Bookstores Campaign: DEBBIE YOUNG, PIERS ALEXANDER
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News Podcast: Indie Author Lab Tickets Go on Sale, TikTok Tests Serial Drama, and Publishers Join AI Lawsuit
On this episode of the Self-Publishing with ALLi podcast, Dan Holloway opens with news that early bird tickets are now available for the Indie Author Lab, taking place alongside London Book Fair in March. He then looks at TikTok’s launch of short-form serial video drama as a new outlet for episodic storytelling, before turning to fresh legal developments as major publishers move to intervene in the ongoing lawsuit against Google’s Gemini AI, signaling a push toward collective licensing talks.
News Summary: Publishers Seek to Join Copyright Lawsuit against Google’s Gemini AI
AI lawsuits are in the news again. And it's not Anthropic this week, but the large ongoing lawsuit against Google's Gemini. It takes the form of a motion to intervene, as I believe it's called (you can read the motion in question here to fill yourselves in). The motion is brought by two major publishing groups, Cengage and Hachette. It requests, as I understand it, that the two publishing groups join the case brought by writers and illustrators in 2023 and currently before the Northern California judiciary, intervening as class representatives.
New Takes on Marketing Must-Dos — Insights from ALLi’s ‘Reach More Readers’ Guidebook: Self-Publishing Advice Conference Highlight
In this Self-Publishing Advice Conference highlight, Orna Ross revisits classic book marketing must-dos and updates them for 2025. Grounded in ALLi’s Reach More Readers guidebook and the organization’s Ethical AI policy, the session cuts through content overload, shifting algorithms, rising ad costs, email deliverability problems, and growing concerns about reader trust. Ross offers a human-first, values-based approach to marketing that helps author-publishers make clear, ethical choices without burning out. Writers leave with a simple mini-audit of their current marketing and a short, realistic upgrade list to help them reach more readers on their own terms.