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Howard Lovy

This author has written 521 articles
Marketing Magic Bullet

There is No Marketing Magic Bullet: Reaching More Readers Podcast, With Dale L. Roberts and Holly Greenland

Today on the new Reaching More Readers podcast: There is no marketing magic bullet. With the overwhelming options for marketing and promoting a book, what can indie authors do to get their books into more readers' hands? There might not be one magic bullet, but there are proven strategies and techniques indie authors can use to build a plan that works for you. Dale L. Roberts and Holly Greenland explore the many facets of book marketing.
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Publishing Services Company

How a Publishing Services Company Can Help Indie Authors: Creating Better Books, with Howard Lovy

On today's podcast: How a publishing services company can help indie authors. Every month, I'll feature an interview with an ALLi partner member who will help you at various stages in the self-publishing process, from getting the manuscript ready to ensuring it reaches your potential readers. My first guest is Michele DeFilippo of 1106 Design, which provides end-to-end book design, production, and publishing services for independent authors.
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Metrics Of Mastery

Metrics of Mastery — Measuring Your Writing and Publishing Progress: Creative Self-Publishing Podcast with Orna Ross

In today’s episode of the Creative Self-Publishing podcast: Metrics of Mastery, Orna Ross delves deep into the nuanced world of measuring creative progress in both writing and publishing. With insights drawn from her own experiences and ALLi members, Orna offers four metrics that reflect genuine growth for an indie author–productivity, platform, profits, and personal satisfaction. Learn how to set meaningful measures and celebrate every milestone. Plus, find out about the third edition of Orna’s book Creative Self-Publishing, out now, and her associated planning program.
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Passion Projects

Writing, Publishing, and Marketing Passion Projects: Publishing for Profit with Orna Ross and Joanna Penn

Your first book is often a book of the heart—a book you must write—but once your publishing business is more developed, how do you know when to submit to the muse, when to "write to market," or at least consider business outcomes? In this Publishing for Profit podcast, Orna Ross and Joanna Penn talk about passion projects and why they are even more important for authors in an age of generative AI, plus tips for writing, publishing, and marketing these truly personal books.
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Inspirational Indie Author Interview: Carolyn Armstrong

Inspirational Indie Author Interview: Carolyn Armstrong. Earth-Friendly Middle-Grade Fiction Author Finds Audience Through Parents, Teachers, and Pinterest

My ALLi author guest this episode is Carolyn Armstrong, who enjoys writing books about and for middle-grade kids because they're just beginning to seek independence while still relying on adults. Carolyn writes earth-friendly fiction and discovered that teachers and parents find her books valuable as educational tools. And some of them discover her books via Pinterest.
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