Howard Lovy, Author at The Self-Publishing Advice Center

Marketing Middle-Grade or Young-Adult Books and More Self-Publishing Questions Answered by Michael La Ronn and Sacha Black: Member Q&A Podcast

In the latest installment of the AskALLi Member Q&A podcast from the Alliance of Independent Authors, hosts Michael La Ronn and Sacha Black discuss effective strategies for marketing middle-grade or young-adult books. They emphasize the importance of targeting parents rather than children and recommend networking with other authors in the same genre to maximize visibility and sales.

Inspirational Indie Author Interview: Roxanne Bland. Mixed-Genre Author Defies Tropes in Far-Out Stories About Real-World Issues

My ALLi author guest this episode is Roxanne Bland, a mixed-genre author who admits that her books are not for everyone. But if you're interested in stories that throw away all the old tropes and surprise you with elements of fantasy, science fiction, and romance, then you might want to check out her work. Not only that, but Roxanne writes with one eye on real-world problems such as bigotry.

How Would a TikTok Ban Affect Buoyant Print Sales? The Self-Publishing News Podcast with Dan Holloway

In this episode of Self-Publishing News, Dan Holloway explores the potential impacts of a TikTok ban on print book sales, particularly in the romance and fantasy genres. He also highlights the recent sale of a first edition of Tolkien’s "The Hobbit" for £31,000, discusses the latest print and eBook sales figures, and addresses the controversy surrounding OpenAI’s use of a voice resembling Scarlett Johansson.

The Marketing Forever Mindset: Self-Publishing Conference Highlight

One of the most interesting insights from the Big Indie Author Data Drop is that even highly successful indie authors maintain a "marketing forever mindset," recognizing that marketing remains their responsibility. Despite using various tools and assistance, marketing is a constant task. Many emerging or struggling indie authors expressed that they least enjoy marketing, highlighting the need for a mindset shift from reluctant to proactive marketing.

Values and Stories Should Drive Your Email Marketing: The Creative Self-Publishing Podcast with Orna Ross

In this Creative Self-Publishing episode, Orna Ross talks about the transformative power of values-based, story-driven email marketing. Discover why aligning your email campaigns with your core values can foster deeper connections with your audience and boost engagement with your emails. Orna walks you through the essentials of crafting compelling stories that resonate with readers, build trust, and drive action. Revolutionize your email marketing approach by putting values and storytelling at its heart.

Alice Munro’s Legacy, British Book Awards, and Tech Legal Battles: The Self-Publishing News Podcast with Dan Holloway

On the Self-Publishing News Podcast, Dan Holloway pays tribute to the late Nobel Prize-winning author Alice Munro and highlights recent British Book Awards winners, including Rebecca Yarros's Fourth Wing. He covers major tech and legal news: OpenAI’s disbanded risk project, the EU's fine on Microsoft, and ByteDance’s legal battle over TikTok. Dan also discusses Sony Music’s legal stance on AI and the ongoing mysteries in the blockchain world.

Email Marketing Tips for Indie Authors: Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss effective email marketing strategies for indie authors. They cover topics like choosing an email service, welcome emails, metrics to track, and engaging subscribers on a regular basis. The hosts aim to provide practical tips and best practices to help authors connect with readers and promote their books through email newsletters.

Inspirational Indie Author Interview: Anna Sayburn Lane. Writer Finds Her Fans in Write-To-Market Crime Fiction

My guest this episode is Anna Sayburn Lane, who began her career as a journalist until she decided she had enough of writing content for other people and became a novelist. Anna's entry into indie publishing was rocky until, just recently, she decided to pivot and write to market. Now, her crime fiction is seeing fantastic sales as she works toward becoming a full-time novelist.

OpenAI’s GPT-4o Demo Features Emotional Reading of a Love Story About Robots: The Self-Publishing News Podcast with Dan Holloway

On this week’s Self-Publishing News, Dan Holloway dives into OpenAI's recent demo of GPT-4o, a new iteration of their ChatGPT technology. The demo showcased impressive real-time processing capabilities and emotional storytelling, hinting at a future where AI-narrated audiobooks might rival human voice actors. Dan also touches on the concerns raised by the UK Publishers Association regarding copyright protection in the face of rapid AI advancements and critiques Apple’s latest iPad Pro advert for its misguided metaphor on creativity.

Inside the Audiobook Boom: Kevin Stillwell of Lantern Audio Talks Production on the Creating Better Books Podcast with Howard Lovy

In the latest episode of the Creating Better Books podcast, ALLi News and Podcast Producer Howard Lovy interviews Kevin Stillwell, indie publishing producer for Lantern Audio. They explore the evolving landscape of audiobook creation, examining the options indie authors have, the costs involved, and how technology is reshaping the industry. Kevin shares expert insights on the essential decisions authors must navigate in audiobook production.

Self-Publishing News: Booksellers Pile on Amazon, Everyone Piles on Apple

It won’t have escaped your notice that Amazon is currently, as it regularly is, subject to an antitrust complaint from the Federal Trade Commission (FTC). The complaint, as it stands, alleges that Amazon uses its giant market share to squeeze out competition, damaging the business ecosystem and preventing rivals from competing with it through price manipulation. There is also an interesting allegation that its own price-cutting damages sellers by reducing their margins to wafer thin.

Boosting Author Incomes with Self-Pub 3: ALLi Campaigns Podcast with Orna Ross and Matty Dalrymple

On this month’s Campaigns Podcast from the Alliance of Independent Authors, ALLi Director Orna Ross and Campaigns Manager Matty Dalrymple discuss ALLi's ongoing campaigns, such as the Big Indie Author Data Drop and the Self-Pub 3 campaign, which focus on improving author incomes through business practices. They also explain how ALLi aims to increase accessibility and inclusivity in publishing through the Self-Publishing for All campaign.

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