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Howard Lovy

This author has written 521 articles
Publishing Resistance

The Seven Signs of Publishing Resistance: Creative Self-Publishing Podcast with Orna Ross and Howard Lovy

On the Creative Self-Publishing Podcast, ALLi Director Orna Ross and News and Podcast Producer Howard Lovy discuss the seven signs of writing resistance and block. As you plan your creative expansion and set about putting your plans into action, you will meet resistance. This is inevitable, part of the process, and not a personal weakness or a sign that you should give up. Orna breaks down how to identify the different forms of resistance.
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Soft Launching A Book

Soft Launching a Book With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: soft launching a book. Thanks to movies and a narrative perpetuated by trade publishers, debut authors fixate on big book launches, characterized by perfection and fanfare. The reality, however, is that many experienced authors stagger book launches, choosing not to fire all cylinders at once for a variety of reasons. In this episode, ALLi’s Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey discuss such practices, explaining what a soft launch is, the nuances of launching to a smaller audience before hitting the masses, and how to engineer a soft launch for more long-term success.
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Make More Money

How to Make More Money Than the Average Author: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss how to make more money than the average author. Anecdotal evidence indicates that authors who take self-publishing seriously earn more, on average, than authors who are exclusively trade-published. As ALLi conducts research into independent author income, Orna and Joanna review some initial findings, survey the landscape, and ask: What levers can you pull to make more money as an indie author?
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Three Models Of Independent Publishing

The Three Models of Independent Publishing: Creative Self-Publishing Podcast with Orna Ross and Howard Lovy

On the Creative Self-Publishing Podcast, ALLi Director Orna Ross and News and Podcast Producer Howard Lovy discuss the three models of independent publishing. They are volume publishing, engagement publishing, and craft publishing. Each model comes with its own priorities and values that affect every aspect of the publishing process, from production to promotion. Orna details how each model works.
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Amazon Ebook Returns

Amazon Changes Ebook Returns Policy; Revenge of the Humans in AI: Self-Publishing News Podcast with Dan Holloway and Howard Lovy

Today on the Self-Publishing News podcast: Amazon changes its ebook returns policy, much to the relief of authors. Also, Substack allows private, curated audiences. And in the Tech Corner, humans strike back against AI. News Editor Dan Holloway and News and Podcast Producer Howard Lovy discuss these and other stories making the news this month in indie publishing.
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Inspirational Indie Author Interview: Karen A. Chase

Inspirational Indie Author Interview: Karen A. Chase. Marketing Expert Shows the Way to Book Discovery

My ALLi author guest this episode is Karen A. Chase, who began her career in advertising and marketing before she had an epiphany one day and decided she wanted to contribute something more lasting to society as an author. But she also uses her background to help other authors navigate their way through the many roads to marketing their work.
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How To Spend Your Time

How to Spend Your Time, Energy, and Money: Creative Self-Publishing Podcast with Orna Ross and Howard Lovy

On the Creative Self-Publishing Podcast, ALLi Director Orna Ross and News and Podcast Producer Howard Lovy talk about where to spend your time, energy, and money. Indie publishers juggle many roles as they write, publish, and market their work, plus hold down other jobs to pay the bills. Sometimes, it can seem overwhelming. In this episode, Orna answers questions on how to prioritize and focus on the most meaningful aspects of your indie author business.
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Book Formats

Book Formats and Distribution With Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: book formats and distribution. When average readers discuss the book trade, many tend to have a one-track mind focused on print books and physical bookstores. The truth, though, is that books have much more potential in terms of formats and distribution. In this episode, ALLi Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey lead a discussion on the range of intellectual property assets an author can create from a single book, and the places they can distribute, covering everything from large print to digital audiobooks, and libraries to pay-as-you-go reading apps.
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Inspirational Indie Author Interview: Maryann Reid

Inspirational Indie Author Interview: Maryann Reid. Women’s Fiction Writer Leaves Traditional Publisher, Finds Her Lost Voice

My ALLi author guest this episode is Maryann Reid, who writes women's fiction aimed at an African American audience, and she found success with that formula at St. Martin's Press for a decade. Then the economic downturn happened in 2008, and she had to rethink everything. She came out the other side with a new voice as an indie author.
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Opportunities For Indie Authors

Opportunities for Indie Authors in 2023: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss opportunities for indie authors in 2023. The rise of AI tools, the growth of the creator economy, and the emergence of previously underrepresented writers and genres mean 2023 looks set to be an exciting year to be writing and publishing books. In this AskALLi Podcast, Orna and Joanna survey the opportunities and challenges for indie authors aiming to make better books and reach more readers in the year ahead.
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