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Marketing Investments

Best Marketing Investments for Indie Authors: The Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In this month's episode of Reaching More Readers, Holly Greenland shares new research suggesting that financial investments in marketing do pay off for many self-published authors. But where should you make those marketing investments, and how can you ensure you're spending wisely? Dale L. Roberts and Holly discuss their views and experiences, offering practical tips to help you make informed decisions.
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Creating Courses

Creating Courses from Nonfiction Books

Creating courses from nonfiction books is a growing strategy for authors to expand their reach and impact. Advances in online learning tools and platforms have made it easier for self-publishers to transform their books into engaging educational experiences, generating additional income and fostering deeper connections with readers. Success depends on a clear understanding of the new technologies and best practices that have emerged since we last covered this topic in 2017.
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Marketing Strategies

Marketing Strategies for Authors in 2024: Insights and Success Stories from the Field

In 2024, the landscape of book marketing continues to shift, requiring authors to stay adaptable and explore new strategies to reach their readers. This post examines some of the most effective marketing strategies currently in use, including content marketing, webinars, TikTok, Amazon Marketing Services (AMS), and in-person events. As authors seek to build their audiences, understanding what's working now is more important than ever.
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Identity Verification

KDP’s New Identity Verification Requirement and the NO FAKES Act Explained: The Self-Publishing News Podcast with Dan Holloway

On this episode of the Self-Publishing News Podcast, Dan Holloway covers Amazon's new identity verification requirement for KDP authors, aimed at preventing fraud and improving the reader experience. He also discusses the NO FAKES Act, a U.S. legislation designed to prevent the unauthorized use of people's likenesses and voices, particularly concerning AI and deepfakes. Also, Dan touches on a recent court ruling on the Digital Millennium Copyright Act and its implications for DRM and VPN usage.
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Levelling Up Your Author Mindset

Levelling Up Your Author Mindset: Self-Publishing Conference Highlight

Dive into a candid discussion with author Michael La Ronn as he unveils essential mindset strategies for fostering a lifelong writing habit and a rewarding self-publishing business. Unlock your true potential and increase your book revenue with practical, actionable advice that's simple to implement and absolutely free. Absorb valuable insights from the presentation and watch your writing and publishing journey flourish like never before!
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AI Revolution

The AI Revolution: Opportunities and Challenges for Indie Authors

The AI revolution in book publishing has become an increasingly relevant topic, particularly for self-published authors. Artificial intelligence (AI) has expanded from being a niche interest to a central point of discussion, reflecting its growing impact on various aspects of the industry. From generating text and assisting in editing to providing marketing tools and audiobook narration, AI is reshaping how books are created, published, and consumed.
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