ALLi nonfiction adviser Anna Featherstone interviews Catherine Bilson, who writes in multiple genres across four pen names, about the practicalities of updating and rebranding books. With more than 60 titles published and hundreds of translations under her belt, Catherine explains how indie authors can approach everything from refreshing blurbs and covers to managing keywords, metadata, and back matter. She also shares how to avoid common pitfalls, keep files organized, and treat updates as part of an author’s long-term business strategy.
