In this Creative Self-Publishing episode, Orna Ross talks about the transformative power of values-based, story-driven email marketing. Discover why aligning your email campaigns with your core values can foster deeper connections with your audience and boost engagement with your emails. Orna walks you through the essentials of crafting compelling stories that resonate with readers, build trust, and drive action. Revolutionize your email marketing approach by putting values and storytelling at its heart.
The Creative Self-Publishing stream of the ALLi Podcast is sponsored by Orna Ross's Creative Planning Program for Authors & Poets. If you’re feeling daunted by the enormity of your writing and publishing goals, or overwhelmed by your to-do list, or you’re just not sure what way forward is best, Orna can help with a proven planning process devised specially for writers. Check it out at Patreon.com/OrnaRoss.
Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Thoughts or further questions on this post or any self-publishing issue? If you’re an ALLi member, head over to the SelfPubConnect forum for support from our experienced community of indie authors, advisors, and team. Simply create an account (if you haven’t already) to request to join the forum and get going. Non-members looking for more information can search our extensive archive of blog posts and podcast episodes packed with tips and advice at ALLi's Self-Publishing Advice Center.
Listen to the Podcast: Values and Stories Should Drive Your Email Marketing
In this Creative Self-Publishing episode, Orna Ross talks about the transformative power of values-based, story-driven email marketing. Share on XDon't Miss an #AskALLi Broadcast
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Show Notes
- Storyworthy: Engage, Teach, Persuade, and Change Your Life Through the Art of Storytelling by Matthew Dicks
- Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact by Annette Simmons
- Stop Boring Me! Kick-Ass Marketing Through the Power of Improv by Kathy Klotz-Guest
About the Host
Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.
