Just as publishing has been transformed in recent years by the emergence of digital, so has marketing been dramatically altered by the advent of social media. Social marketing presents immense opportunity for authors and publishers who want to reach and engage new audiences. All too often, however, a lack of strategy, tools and proper measurement lead to frustration and poor ROI. This session will show authors how to lay the foundations for successful social marketing campaigns.
Planning Successful Social Media Campaigns: Kathy Meis
Share
Leave a Reply
Latest advice, news, ratings, tools and trends.
The Bookstore Indie Authors Deserve: ALLi Members’ Big New Shopfront, with Orna Ross and Melissa Addey
What if discovering strong indie books were as simple—and as trustworthy—as walking into your favorite bookshop? In this episode, Alliance of Independent Authors director Orna Ross and campaigns lead Melissa Addey introduce ALLi’s new Big Indie Author Bookstore. They explain why it was launched now, how it differs from a standard indie author book list, and how it helps members gain greater visibility and credibility. The discussion also looks at how ALLi will work with readers, librarians, bloggers, and booksellers to connect the right readers with the right books.
Your Audiobook Deserves Its Own Awards Strategy
In this Alliance of Independent Authors post, Book Award Adviser Hannah Jacobson explains why audiobooks should be treated as distinct creative works and how authors can develop a separate awards strategy for their audio editions.
News Summary: ElevenLabs Launches End-to-End Audiobook Production Tool Following London Summit
ElevenLabs is a company I've reported on a lot, but this time they really are in the spotlight following their recent summit. As a reminder, ElevenLabs is the tech giant that specializes in AI-generated voice production. It sells its services into various sectors, but the area of real interest to us is audiobooks, where the company offers various options for voice narration in different accents of different languages. Most significantly, ElevenLabs works with Findaway Voices by Spotify to enable indie authors (and others) to produce audiobooks for the streaming platform.





Thanks for this. Really good information. I might just crack this one yet.
Cheers
Shane