Planning Successful Social Media Campaigns: Kathy Meis

Before I get to Substack, I'll start with another story signposted by Jane Friedman this week. Be patient, it's relevant. Tim Ferriss is one of those "public thinkers" most of us will know from somewhere, whether that's the game-changing and hugely successful book The 4-Hour Workweek (and subsequent "Four Hour" titles) whose wisdoms many of us have spent so many more than four hours a week trying to implement in our lives, or his equally influential productivity and lifestyle podcast. If anyone is going to make a success of self-help writing, it's Tim.

My ALLi author guest this episode is Annabel Youens, a novelist who left a long career in tech to return to her first love: writing fiction. Her work explores midlife reinvention, creativity, nature, and the courage it takes to stop putting off the life you meant to live. She also brings a business founder’s discipline to indie publishing, treating authorship not just as a creative act but as a serious enterprise.