Selling books is bread and butter for any author and increasing numbers of indie authors are making their own website the hub of their publishing business, with other online sellers as outposts. The Alliance of Independent Authors has a bookshop on this website where non-members can buy its books (All are free to members who can download by logging in allianceindependentauthors.org and navigating to the BOOKS menu). Today, we bring you the ultimate guide to selling books on your author website.
After all the time and effort you’ve spent perfecting the content of your self-published book, you owe it to yourself to make sure it looks professionally formatted too. Michele De Filippo of ALLi Partner member 1106 Design shares her top tips for making your book look every bit as good as it reads.
Templates versus Book Designers
Templates in Word or InDesign are popular ways for authors to format their books. While the template may take care of some decisions for you (e.g., font, margin, indentation, headers and footers), you and your book will benefit from a basic understanding of proper typesetting rules to make your book easier to read and your book layout look less “self-published.”
Do we recommend templates? In a word: No.
Unlike a book designer, in most cases, a template will not take care of basic typesetting rules, leaving it up to the author to struggle to achieve the correct format.
For example, it’s possible to enable “vertical justification” in software along with “keep” options to prevent one line of text from landing at the top or bottom of a page. What’s wrong with that, you may ask? These instructions will “tell” the software to space out the remaining lines on the page, creating inconsistent line spacing from one page to the next. (See “Line Alignment” below.) Very distracting to the reader! A book designer will make manual adjustments, page by page, to solve the problems while keeping the line spacing consistent throughout the book.
10 Top Typesetting Rules
The following ten typesetting rules are all about proper font choice, margins, alignment and more. Knowing these rules upfront will allow you to make decisions and choose the correct settings in your software before you begin formatting your book.
1. Paragraph Alignment: Justified is best
Open almost any traditionally published or professionally designed book, and you’ll notice that the left and right edges are straight, running perfectly parallel to the sides of the page. The alignment of these paragraphs is “justified.” Justified paragraph alignment is best for longer books, is easier to read, and sets a more formal tone. You will see some shorter books using a “ragged right” alignment. Ragged right is suitable for small blocks of text only as it’s difficult to read for any length of time.
2. Margins: Allow for the book binding
Leave a generous margin around the top, bottom and sides of the page, making allowances for the headers and footers. Most POD printers require margins of at least half an inch all around. It’s important to leave a little extra space in the left margin (for odd pages) and in the right margin (for even pages) to allow for the tiny bit of page that will be caught up in the binding. The space allowed for binding—also called the “gutter”—depends largely on the type of binding and the number of pages in the book. More allowance is needed for longer books.
Talk to a customer service representative from the print-on-demand or printing company to find out how much allowance you should make for the book binding, or download specifications from their website. Don’t forget: an additional 1/16” will be shaved off the top, bottom, and right sides by the book binding process, so margins that look okay on screen can appear tight when the book is manufactured. Set your outside margins accordingly.
3. Font: Choose a serif font
For the body text (paragraphs), a serif font is best. Our mind is trained to recognize the shapes of words rather than reading letter by letter. Serifs form links between letters and give each word shape. Yes, you’ll see books that make extensive use of a sans serif font, but a sans serif font (eg Helvetica, Arial) is tiring to the eye and is best used in a limited fashion for headings and subheadings.
4. Set Up the Book Block: Line Alignment
Pull out your sample book again and lay it flat. Notice that the text is confined to a tightly-defined area on every page; this is called the book block. When a book is opened, facing pages should end on the same line (other than the last page of a chapter). Now, take a ruler and place it across the facing pages.
You’ll notice that any line of text on the left page lines up to a corresponding line of text on the right.
In a properly designed book, this alignment should occur regardless of headings on the page, spaces between paragraphs, illustrations or tables. Achieving this effect means calculating the line spacing, space above, and space below these items so that the total is an exact multiple of the line spacing used in ordinary paragraphs.
5. Eliminate Widows and Orphans
In the publishing world, a “widow” is the first line of a paragraph that falls on the last line of a page. An “orphan” is the last line of a paragraph that appears at the beginning of the next page.
Why are we picking on widows and orphans? Each of these situations makes the reader stop, which impedes reading comprehension. Sometimes the reader will have to flip back a page to remember what the paragraph was about; the act of turning the page is enough to interrupt a person’s concentration. Widows and orphans are also a sure sign that a book was not professionally typeset.
6. Watch for Word Widows
A “word widow” is the last word of a paragraph that appears on a line by itself. Some say word widows greater than five characters in length including punctuation are okay, while others say no word should appear by itself on a line. If possible, adjust the spacing subtly between characters in your paragraph so that the widow is able to join its peers on the previous line, but be careful that the adjustment does not make the paragraph appear lighter or darker than surrounding paragraphs. Sometimes it’s necessary to rewrite the text to eliminate word widows (see “Word Spacing Should Be Even” below).
7. Format Special Characters Properly: Ellipses, quotation marks and trademarks
Not all software will automatically insert the proper quotation marks. Some programs will insert ” as the quotation mark rather than the proper curly quotation marks (“ˮ). Watch also for ellipses: make sure you use the proper special character rather than just three periods in a row. Note that the Chicago Manual of Style specifies three periods with a non-breaking space in between, like so: . . . Em dashes are not just two hyphens in a row (–); a proper dash should be inserted (—). Finally, the symbols for copyright (©), registered trademark (®) and trademark (™) need to be reduced by approximately fifty percent depending on the font. Special characters in Word can be found under the “Symbol” section of the “Insert” menu.
8. Paragraph Spacing and Indentation
The first paragraph of a chapter or a new section should not be indented. All subsequent paragraphs should be indented. When indents are being used to indicate the beginning of a new paragraph, do not insert an extra line between the paragraphs. A line space above a paragraph can, however, be used sparingly to indicate a scene change or a new section.
9. Word Spacing Should Be Even
Different fonts require different combinations of justification settings to look just right. Justification settings are word spacing, letter spacing (kerning) and glyph scaling. To make text easier to read, word spacing should be fairly close. You’ll know you’ve got it right when the page of text looks uniform in color without overly tight lines (which look dark) or overly loose lines (which look light). Avoid squishing in letters too tightly when trying to rid yourself of word widows as those lines are barely readable!
10. Take Care of Word Stacks
Do you have any paragraphs where the same word appears at the beginning or end of a line or on consecutive lines three times in a row or more? These are known as word stacks. Take care of these annoying phenomena by adjusting the word and character spacing, or by rewriting the text. Anything that makes your reader stop diverts their concentration from your content.
OVER TO YOU Do you have any top tips to add to Michele’s top 10? Any pet hates in typesetting you’d like to draw attention to? Join the conversation via the comments box!#Toptips for #typesetting the interior of your #selfpub book - from one of @1106Design's experts, Michele DeFilippo - to add a professional finish to your work Click To Tweet
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From the ALLi Author Advice Center Archive