Here’s a story I missed at the end of last year but discovered while idly browsing on a Sunday afternoon through the Spotify press releases about their new Wrapped for Authors feature. As one does. And like a good steak, it is still perfectly fresh for consumption.
The end of the year is, for anyone who even grazes the social media of their friends in the lightest way, a time when we learn what everyone we know has been listening to for the past twelve months. That information comes courtesy of their Wrapped from Spotify, which gives the lowdown on what everyone listened to most. (Unlike almost everyone I know, I don’t have Spotify, but my preferred running platform does something similar with my most frequent routes and distances, so I get the principle.)
Spotify Wrapped for Authors
For the first time, it’s not just those listening to audiobooks who can benefit from these insights. Spotify has introduced Wrapped for Authors.
The Wrapped for Authors feature offers all kinds of insights, from the location and demographics of our readers to the time of day when people are most likely to listen. For those of us who like to hone our marketing and engagement efforts to a precision level, these insights will no doubt provide the information we need to make tweaks to everything we do in 2025.
This is, of course, just one of several tools Spotify has rolled out across 2024 in an effort to make the platform the go-to place for those who create as well as those who read audiobooks.
Looking Ahead to 2025
As well as looking back over 2024, there is a lot of looking forward happening at the moment. One very specific thing I am waiting for, of course, is the outcome of the TikTok hearing on January 10, which I expect imminently.
But this past week also saw the dramatic resignation of Justin Trudeau in Canada. That has prompted speculation about what an incoming administration might do (or not do) to finally tackle the problems of Canada’s fair use exemption, which has been festering in the news for many years now. We shall see.
Thoughts or further questions on this post or any self-publishing issue?
If you’re an ALLi member, head over to the SelfPubConnect forum for support from our experienced community of indie authors, advisors, and our own ALLi team. Simply create an account (if you haven’t already) to request to join the forum and get going.
Non-members looking for more information can search our extensive archive of blog posts and podcast episodes packed with tips and advice at ALLi's Self-Publishing Advice Center.