The Amazon Power of Selling by Jim Kukral from Author Ad Network

In this member-first Q&A on the Self-Publishing with ALLi podcast, host Michael La Ronn talks with Alliance of Independent Authors Business Adviser Joe Solari about how indie authors can think more clearly about the business side of writing. Joe explains why authors should focus less on revenue and more on profit, how to approach pricing without undervaluing their work, when going wide makes sense, and why intellectual property and audience are the real foundations of an author business. He also offers practical advice on print distribution, direct sales, and when it may—or may not—make sense to form an LLC.

It's a tale as old as, well, the early days of Kindle if not "time." For some indie authors it's a dream come true. For some, it's a patronizing/cynical gesture. For yet others, it's an invaluable extra string to a business bow that they can flex perfectly autonomously. And for publishers, it's a cash cow, on paper (pun intended) at least.