Direct Selling in 2025: Higher Profits, Superfans, and More Freedom

In 2023, ALLi published a comprehensive guide to selling print books directly from your website, emphasizing author autonomy and the values of Self-Publishing 3.0. Two years later, the conversation has evolved. While print remains essential, today’s direct-selling landscape is increasingly defined by digital strategies, reader data, and deeper fan relationships.

May 5, 2025
ALLi Editorial
Process 3 & 4: Production & Distribution
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Creating Superfans with Dan Parsons and Melissa Addey: Beginners Self-Publishing Podcast

In today's Beginners Self-Publishing Podcast: creating superfans. Studies suggest that readers must read 4.5 books on average from the same author before they even remember their name. But that’s without author intervention. Use a few tricks, and you can engage fans far earlier in the process. In this episode, ALLi Product Marketing Manager Dan Parsons and Campaigns Manager Melissa Addey explore a range of strategies any author can deploy to warm readers who enter their ecosystem. Together, they cover sales funnels, online communities, a quest to deliver extra value, and more. Follow their tips, and you, too, can turn casual readers into superfans.