SEO is one of those acronyms that strikes fear into the heart of non-techy authors. We may know it stands for Search Engine Optimization and that it's key to our websites and books being found by readers but we may not have the first clue how to go about it, or even why it's important. And while there is a lot of advice for making straight how-to, non-fiction findable, literary writing poses particular challenges. This is the Alliance of Independent Authors no-coding required, Ultimate Guide to SEO and Findability for Indie Authors. Our thanks to Penny Sansevieri of Author Marketing Experts, Michele DeFilippo for contributions to this post.