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Gen Z Readers

What Will Authors Do to Find Gen Z Readers if They Can’t Use TikTok? The Self-Publishing News Podcast with Dan Holloway

In this episode of the Self-Publishing News Podcast, Dan Holloway explores the potential US ban on TikTok and its implications for Gen Z readers and authors who use BookTok for book marketing. Dan examines alternative platforms like Discord for author-reader connections, noting that they may not match TikTok's ability to foster new readers. This discussion is crucial given BookTok's substantial role in influencing book trends and revitalizing interest in physical books among younger readers.
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