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Email List

Five Reasons Authors Need an Email List: Reaching More Readers Podcast with Dale L. Roberts and Holly Greenland

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss five compelling reasons why authors should maintain an email list. They address the common perception that email marketing is crucial for an author's business despite some authors' reluctance to embrace it. The hesitations often stem from concerns about time and effort, technical challenges, fear of spamming, and a lack of understanding or concern over costs. However, Dale and Holly argue that email marketing does not demand excessive time, expertise, or financial investment. With a plethora of online tutorials and free email marketing services available, the primary barrier for many is simply inexperience—a starting point for everyone.
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Paid Newsletters

Indie Authors ‘Go Wide’ With Paid Newsletters: Self-Publishing News Podcast with Dan Holloway and Howard Lovy

Paid newsletters are an increasingly popular way for authors to keep in touch with their readers. Are they for you? The Alliance of Independent Authors' Self-Publishing News podcast looks at new options for monetizing social media content such as Twitter super followers and Tumblr posts. News Editor Dan Holloway and News and Podcast Producer Howard Lovy discuss new ways for indie authors to diversify income streams. Also, do Substack's subscription newsletters offer a real opportunity or a distraction?
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