Dan Holloway

You may remember that a few weeks ago, I commented on US legislators' enthusiasm for acronyms when I reported on the COPIED Act. Now they have outdone themselves with a piece of legislation with a similar intent. The NO FAKES Act aims to balance freedom of expression with protecting an individual's right to control how their distinguishing features, such as their voice and image, are used. As the title suggests, the primary purpose is to clamp down on deepfakes. That title stands, in typically verbally torturous fashion, for Nurture Originals, Foster Art, and Keep Entertainment Safe Act.