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Book Promotions

The Truth About Book Promotions (and Why Authors Get It Wrong): Self-Publishing with ALLi Featuring Dale L. Roberts

Is your book marketing strategy helping you grow—or wasting your budget? In this episode of the Self-Publishing with ALLi Podcast, Dale L. Roberts talks with Emma Boyer, VP of Digital Operations at Written Word Media, about what truly drives successful book promotions. They explore why branding matters, how genre impacts performance, and why waiting to market your book might be the biggest mistake you make. Emma shares actionable strategies around email list building, pricing expectations, and leveraging promotions to boost visibility and connect with readers—whether you have one book or a full backlist.
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Guest Post: Independent Authors and Visibility by Linda Gillard

Linda knows how to be seen!

 

In an over-crowded marketplace, we assume it’s reviews that sell books and, predictably, it’s now possible to buy “honest reviews”. Could paid-for reviews be a good investment? Possibly, but I think we should be asking ourselves a different question—how do books find their readers? Or, to put it another way, what makes a book visible in the marketplace?

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