Events Calendar

Why Recipes For Publishing Success Don't Work

Why Recipes for Publishing Success Don’t Work—and What to Do Instead, with Joe Solari

On the Self-Publishing with ALLi podcast, Joe Solari explores why publishing success formulas so often fail. Drawing on a landmark study of cultural markets, he explains how randomness and social feedback loops mean that even books of similar quality can have wildly different outcomes. The good news? The market isn't locked—new winners emerge constantly. Rather than chasing guaranteed recipes, Solari argues authors should focus on building durable advantages and staying in the game long enough for luck to find them.
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How AI Can Help

Reaching More Readers: Being More Human and How AI Can Help, with Orna Ross

“Be more human,” we are told, if we want to thrive as indie authors in the age of AI, continue to sell our books, and remain relevant to readers. But what does that mean in practical terms? In this session, based on ALLi’s Reach More Readers guidebook, Orna Ross surveys how machine and human intelligences are becoming more integrated. She explores ways to strengthen and augment humanity in book marketing, offers tips on using AI assistance across three marketing models, and explains how to let go of what no longer serves your purpose as a writer and publisher while optimizing what does.
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Beehiiv Unveils New AI Marketing Tools

News Summary: Beehiiv Unveils New AI Marketing Tools; Experts Trace How Discovery and Promotion Are Rapidly Changing

I have come across several fascinating pieces on the changing shape of marketing for indie authors over the past week. The news item that frames them picks up on Tuesday’s theme of new tools, with some more AI gizmos courtesy of newsletter platform Beehiiv (ironically, the announcement comes a week after I finally signed up to have my newsletter with them).
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Self-Publishing | With ALLi Podcast | Editing And | Design | Matty Dalrymple And Karen Williams | SelfPublishingAdvice.org…

Audio Interview: Building Business Authority Through Books with Matty Dalrymple and Karen Williams

ALLi Campaigns Manager Matty Dalrymple talks with Karen Williams of Librotas about how authors can build business authority through their books. Karen discusses her path into writing and mentoring nonfiction authors, stressing structure, clarity, and preparation. She explains how authority-building books enhance credibility and business growth, explores different formats, and offers advice on aligning books with business goals, engaging readers, and repurposing content.
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Self-Publishing | With ALLi | Conference | Highlight | SelfPublishingAdvice.org/podcast

Proof is Profitable — Use Reviews, Contests, and Awards to Drive Reader Engagement and Sales: Self-Publishing Advice Conference Highlight

In this Self-Publishing Advice Conference highlight, discover how reviews, contests, and awards can boost your reputation and drive engagement in the session, “Proof is Profitable.” Hannah Jacobson of Book Award Pro and Edward Trayer of The Wishing Shelf Book Awards share case studies and practical strategies alongside a panel of award-winning indie authors. Together, they explore how to use customer reviews to build trust, enter and win contests to gain recognition, and leverage awards to enhance your brand’s prestige and attract a wider audience.
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Self-Publishing | With ALLi | Conference | Highlight | SelfPublishingAdvice.org/podcast

Leveraging Professional Services for Profitability with Reedsy: Self-Publishing Advice Conference Highlight

In this Self-Publishing Advice Conference highlight, Martin Cavannagh of Reedsy moderates a panel with editor Rebecca Heyman, designer Danna Mathias Steele, and marketeer Ricardo Fayet. The session examines the role of professional services in the success of self-published books, focusing on how expert editing, design, and marketing can increase sales and long-term profitability. The discussion also outlines how Reedsy’s marketplace connects authors with established industry professionals and includes case studies of authors who improved their publishing results through professional partnerships.
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Self-Publishing | With ALLi | Publishing For | Profit | Joe Solari | SelfPublishingAdvice.org/podcast

Why Amazon Book Launches Fall Flat—and What to Do Instead: Publishing for Profit with Joe Solari

On the Publishing for Profit stream of the Self-Publishing with ALLi podcast, Joe Solari investigates why Amazon book launches no longer deliver lasting results. He explains how the algorithm now favors steady reader engagement over quick sales spikes—and how understanding this shift, along with the rise of AI-powered search, can help authors thrive in the new publishing landscape.
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Self-Publishing | With ALLi | Branding, | Marketing, | & Promotion | Proudly | Sponsored | By | Bookvault | Dale L. Robert…

Audio Interview: How Indie Authors Build Loyal Readers With Dale L. Roberts and J. Kevin Tumlinson

In this episode of the Self-Publishing with ALLi podcast, Dale L. Roberts talks with J. Kevin Tumlinson about building a personal author brand that attracts loyal readers. They explain why branding is about human connection rather than logos, how your mindset can shape your writing career, and how to create a brand that grows with you. The conversation includes practical tips on finding your voice, taking smart risks, and building long-term relationships with your audience.
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Self-Publishing | With ALLi | Production & | Distribution | Proudly Sponsored By | Bookvault | Gatekeeper Press | Where Au…

Audio Interview: What Authors Need to Know About Augmented Reality

In this episode of Self-Publishing with ALLi, Anna Featherstone talks with Stuart Grant, founder of the Digital Authors Toolkit, about how authors can use augmented reality (AR). The discussion covers what AR is, how it fits into the publishing process, and practical, affordable ways for indie authors to experiment with it. Real-world examples and tools help illustrate whether AR is a good fit for a particular type of book or publishing stage.
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Self-Publishing | With ALLi | Conference | Highlight | SelfPublishingAdvice.org/podcast

Profitable Publishing on Amazon KDP: Self-Publishing Conference Highlight

In this panel discussion, two high-achieving Amazon KDP authors, Sacha Black and J.M. Dalgliesh, reveal the most effective strategies and tactics they’ve used to maximize profitability in self-publishing. From smart pricing and advertising to leveraging data, this session is packed with actionable advice on how to turn writing books into a profitable, sustainable business. Learn how to make the most of Amazon’s tools and build a long-term, profitable publishing strategy that drives consistent income. This session is proudly sponsored by Amazon KDP.
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