Stop Wasting Time and Money on Book Marketing That Doesn’t Work: Ali Dewji

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Book Expo BEA 2017 IAF LogoThis post is part of Book Expo Indie Author Fringe, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’ network. Our self-publishing conference features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.

We hope you enjoy this session. Let us know if you have any questions or input on this self-publishing topic. Visit our Hot Seat and join in the conversation there, or leave your questions and feedback in the comments section below.


Ali DewjiFrustrated by a lack of marketing results? Overwhelmed and not sure where to start or what will work for you? You are not alone. Ali Dewji has seen many well-meaning authors waste time and resources keeping busy but targeting the wrong people with the wrong message, or having the wrong offer in the wrong place.

In this session, Ali will teach you how to avoid wasting your precious energy and budget on activities that won’t result in book sales, using his T.R.A.C.K. book marketing system.

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Session Giveaway

The winner of the giveaway will get Ali! For an hour! A 1:1 is up for grabs where you can get individual and tailored feedback on your current marketing activities and advice on how to build (or re-build) your marketing plan, as well as the opportunity to discuss or ask any questions you have about self-publishing and author marketing. An invaluable session for any author (also worth $150).

Ali Dewji

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9 Responses to Stop Wasting Time and Money on Book Marketing That Doesn’t Work: Ali Dewji

  1. Julie Bestry June 6, 2017 at 7:22 am #

    I loved the levity you added to the presentation t– he golf-fish video for the Hit & Hope types made me laugh out loud. And your Elvis homage to “A little less conversation, a little more action please” was perfect, as Informational Paralysis really resonates with me. Thank you for sharing!

  2. Ali June 5, 2017 at 4:09 pm #

    Hey Thalia,

    When authors come to me asking for help because their marketing is underperforming the first thing I ask them is if I can have a look at their marketing plan. In 7 years I have never been shown one.

    Structure a solid plan, set a monthly financial budget and time commitment then put in place a system to review and adjust your approach and you’ll see MASSIVE improvements in your results.

    Never too late to get back on TRACK!! 🙂

  3. Jean Gill June 5, 2017 at 12:17 pm #

    Very good overview – thank you! Unfortunately I fit all the author types 🙂 In the downloaded notes, I found the list of advertising words and their impact but you suggested in the video that there were words to avoid because they come-over as hard-sell, and that they would be in the download. Maybe I’ve missed them but I would find that useful too? Thank you.

    • Ali June 5, 2017 at 4:00 pm #

      Hi Jean,

      We’ll send out that list with some other useful goodies to you guys this week! Glad you enjoyed the session.

  4. Sam Savelli June 5, 2017 at 12:11 am #

    Thanks so much for this Ali! Without a doubt this has been the most useful and actionable guide to book marketing I’ve seen. I saw a bit of myself in nearly all the author categories outlined here but generally I’m just daunted and fearful of marketing. But now I’m incited to plan an effective campaign and I know what to avoid

    • Ali June 5, 2017 at 4:03 pm #

      Thanks, Sam!

      What a lovely accolade – we worked really hard to put this together so it puts a smile on my face to know that you found it helpful. Go get ’em!!!!

  5. Debbie Young June 4, 2017 at 7:09 pm #

    This is a great theme for a post, and very well executed – well done and thank you, Ali!

    • Ali June 5, 2017 at 4:04 pm #

      Thanks for the kind words, Debbie 🙂

  6. Tahlia Newland June 4, 2017 at 12:23 am #

    Great session. So good to be reminded of the basics and see just how lost I’ve got. Did I ever finish plan A?

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