Proof is Profitable — Use Reviews, Contests, and Awards to Drive Reader Engagement and Sales: Self-Publishing Advice Conference Highlight

October 5, 2025

In this Self-Publishing Advice Conference highlight, discover how reviews, contests, and awards can boost your reputation and drive engagement in the session, “Proof is Profitable.” Hannah Jacobson of Book Award Pro and Edward Trayer of The Wishing Shelf Book Awards share case studies and practical strategies alongside a panel of award-winning indie authors. Together, they explore how to use customer reviews to build trust, enter and win contests to gain recognition, and leverage awards to enhance your brand’s prestige and attract a wider audience.

Listen to the Podcast: Proof is Profitable

This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors.

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