Beyond the Book — New Pathways to Readers with IngramSpark: Self-Publishing Advice Conference Highlight

March 22, 2026

In this Self-Publishing Advice Conference highlight, Ben Hughes, senior manager for UK and AU at IngramSpark, leads a panel discussion with bestselling authors Adam Beswick and Samantha Young, along with indie publisher Will Dady, on how independent authors are reaching readers beyond traditional retail channels. While the IngramSpark platform enables distribution to more than 80,000 bookstores worldwide and supports direct sales through author websites, the panel focuses on how authors are building global brands, connecting with reader communities, and driving sales through social media and other strategies. Together, they offer practical insight into expanding visibility and readership through the IngramSpark platform.

This session is proudly sponsored by Ingram Spark.

Listen to the Podcast: New Pathways to Readers with IngramSpark

This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors.

Thoughts or further questions on this post or any self-publishing issue?

If you’re an ALLi member, head over to the SelfPubConnect forum for support from our experienced community of indie authors, advisors, and our own ALLi team. Simply create an account (if you haven’t already) to request to join the forum and get going.

Non-members looking for more information can search our extensive archive of blog posts and podcast episodes packed with tips and advice at ALLi's Self-Publishing Advice Center.

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