Marketing Strategies for Children’s Books That Work: Self-Publishing with ALLi Featuring Dale L. Roberts

March 26, 2025

Unlock the secrets to marketing strategies for children's books. In this episode of Self-Publishing with ALLi, Dale L. Roberts interviews bestselling children’s author Karen Inglis, who shares expert strategies for breaking into the market. Discover the biggest mistakes new authors make, how to market effectively, and why local connections and school visits can boost your brand. Karen also reveals how metadata and keywords impact sales, plus lessons from her journey to selling over half a million books.

Listen to the Podcast: Marketing Strategies for Children's Books That Work

Show Notes

Sponsor

The Member Q&A podcast is proudly sponsored by Bookvault. Sell high-quality, print-on-demand books directly to readers worldwide and earn maximum royalties selling directly. Automate fulfillment and create stunning special editions with BookvaultBespoke. Visit Bookvault.app today for an instant quote.

Thoughts or further questions on this post or any self-publishing issue?

If you’re an ALLi member, head over to the SelfPubConnect forum for support from our experienced community of indie authors, advisors, and team. Simply create an account (if you haven’t already) to request to join the forum and get going.

Non-members looking for more information can search our extensive archive of blog posts and podcast episodes packed with tips and advice at ALLi's Self-Publishing Advice Center.

And if you haven’t already, we invite you to join our organization and become a self-publishing ally.

Now, go write and publish!

About the Host

Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale’s inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube.

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