If you’ve assumed that Pinterest is best left to designers, artists, and chefs, think again! Indie author and social media trainer Lorna Sixsmith provides six great ways for writers to use this highly visual social medium to raise the profile of their books and to gain inspiration for their writing.
Pinterest is a visual social media platform whereby users can ‘pin’ images to individual moodboards. Each pin (image) can be repinned (shared) by others, and as each pin links to its source, it is a useful tool for writers to increase traffic and sales.
Pinterest users pin for many reasons, but mainly to plan their lives: planning holidays, planning weddings, getting ideas for craft activities with children, finding tutorials for crochet patterns and photo manipulation tools, but also to plan their reading!
People also like to share their favourite reads and recommend them to others too.
Here are some six great suggestions on Pinterest boards that writers might use
1) Book Reviews
Having a board for book reviews means that you can attract readers. Have a board for all the books you review on your blog (thereby driving traffic to your website), all reviews of your book, or all reviews of a genre similar to your own writing. My ‘Book Reviews’ board is primarily to drive traffic to my blog.
2) All Things Book Related
Avid book lovers will adore anything book related so devoting boards to ‘Writing Quotes’, ‘Favourite Book Covers’, ‘Book Shelves’, ‘Gifts for Bookworms’, ‘Literary Festivals’ will gain relevant followers and repins. I’m working on building followers to these boards as I plan to launch merchandise with my second book.
3) Focused Boards To Attract Your Target Audience
As my books focus on farming with a humourous twist, my boards include a ‘farming’ board with lots of cute farm animals, ‘humour’ with as many wife / farming humour examples as I can find, and a few ‘Ireland’ boards to attract those interested in Irish history, holidays and scenery.
Creating boards on topics related to your genre means that those interested in that topic will engage with your pins and your boards. If writing a novel set in the 1920s, boards devoted to Flapper Fashion, Jazz Music, Downton Abbey, 1920s Jewellery will gain a relevant audience.
4) Inspiration and Research
Pinterest is perfect for providing you with inspiration for your books. If you feel your description of New York in the 1920s is lacking, you can search Pinterest to find images of street and building scenes – even comparisons between then and now.
Writers of historical novels use Pinterest for research particularly well, using it to find more information about the historical period and the geographical area. This means they can grow their following amongst people interested in those topics and increase sales of their books when they are launched. Some writers keep those boards as secret boards until publication. They can really whet the reader’s appetite to find out more.
You can have an unlimited number of secret boards. If you wish, you can make the secret board a shared one using it to collaborate and plan with a co-author, cover designer or illustrator. Once the board is made public, it cannot be made secret again.
5) Sneak Peeks
Most interviews with authors always seem to include questions about their writing routines, their inspiration, and the view from their office. You can use a Pinterest board to give fans a sneak peek into your daily life. Sharing snippets of the ordinary (going for walks, doing research) as well as the special days (when you host your book launch, are interviewed on radio or television) will help people feel they are getting to know the real you.
6) Shout It Out
Add kudos to your books by creating a board ‘Name in the News’ and pin photos or screenshots of any press coverage or radio interviews you receive. If interviewed, always try to get a photograph of yourself with the radio or television presenter and preferably in front of the channel’s logo so it is immediately identifiable. I’ve created a ‘Lorna Sixsmith in the Media’ board to share my own published articles as well as any press coverage I receive.
I use Pinterest mainly to bookmark interesting articles for research (as I’m currently writing nonfiction), to build a following as I work towards the publication of my second book, to drive traffic to my website and to collaborate and network with writers and readers.
OVER TO YOU
How do you use Pinterest in your work as an author? Please feel free to share your own top tips via the comments box!6 top tips on #Pinterest for #authors by @LornaSixsmith Click To Tweet