Welcome to London Book Fair Indie Author Fringe: Jay Artale, David Penny, Orna Ross

Anna Featherstone talks with author Sarah Martin about the production and distribution of her two purpose-led nonfiction books, Dear Psychosis and Dear Carer. Sarah explains how she built a professional publishing team, changed her approach for her second book, secured consignment with a local bookstore, and used speaking engagements—including one that generated a 260-book order—to reach readers.

We start the week with not one but two "they would say that, wouldn't they?" surveys commissioned by the audiobook industry, in a timely reminder that "that's really interesting" and following the money down a path of healthy skepticism can both be appropriate responses to the same thing.