Amazon has just launched a new AI-powered translation tool called Kindle Translate. So far, the launch is in beta, but the aim is in the title of the product: for this to be a tool for writers and publishers making their works available through Kindle.
ALLi News Editor Dan Holloway
Filling a Gap in the Market
The case for the new tool is similar to that proffered in the early days of AI-generated narration—filling an evident void in provision. At present, according to the media release, fewer than 5 percent of titles on Amazon are available in more than one language. And that’s a lot of potential readers in a lot of markets (and a lot of Amazon stores) who just aren’t exposed to a writer’s work.
The argument around narration would point to the fact that, for small presses and indie authors in particular, the reason for failing to exploit these rights wasn’t a lack of will—it was a lack of cash. Translators, like narrators, are expensive. And because the target market for these services was writers who couldn’t afford human artisans, the AI platform, the argument goes, is not taking away opportunities from humans.
Balancing Cost and Accuracy
Amazon is clearly using the same angle: it addresses the ongoing issue of the cost of translation. “This launch builds on Amazon KDP’s ongoing commitment to supporting independent authors in reaching global audiences and increasing their earning potential.”
To address concerns over accuracy, authors can choose to preview the translation before publication. Though, as TechCrunch points out, doing so meaningfully would probably mean paying for a translator.
At present, Kindle Translate operates from German to English and between English and Spanish (which opens up one of the largest non-English-speaking markets). Its uptake—and the reaction of the translation industry—remain, at the time of writing, to be seen.
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