SEO and Metatagging Part II: Where to Put Keywords!
Now that you’ve done your keyword research (and wasn’t it so interesting?), you’ll need to go back and put these keywords into your website so that the search engines will associate your site with these words, with the ultimate goal of having your site pop up when people Google those words. The words are the demand, your site is the supply. Got it?
These instructions are for people with sites based on WordPress, which gives you the easiest access to your metadata. If your site was built using html, you will need to actually crack open the back-end with a program like Dreamweaver or have your designer/ developer do it for you. This is another reason I recommend that authors switch over to WordPress. (.org, not .com).
To put your keywords into your site, you’ll need an SEO plugin. My favorite one of those at the moment is the All in One SEO Pack, which you can find right here: http://wordpress.org/extend/plugins/all-in-one-seo-pack/
. If you’re familiar with WordPress.org, you should have no problem going to your “Plugins” panel and uploading this one.
Install and active the All in One SEO Pack, then follow the prompts to set it up. You will be using the keyword list you generated using the tools from my last post to write descriptions, title tags, and meta information for your website. Make sure to use complete sentences, and use (but don’t overuse) your keywords. In the “keywords” section of the plugin, add the top ten keywords from your research. If there are more keywords on your list, that’s no problem—you’ll be using those later on your blog.
Make sure to use the keywords from your list to name your categories, include them in the “Title Tag” for each page, and so on. Do not “stuff” all the keywords in one place, but do use them throughout the site, because this is how Google learns what your writing is about so that it may share it with the world (in the form of “your site showing up in Google results.”)
One great (and easy) thing to change in your WordPress setup is your permalink structure. This will allow the blog posts you title with keyword phrases to be more easily seen by the search engines.
If you don’t know what a “permalink” is, don’t fret—we’re simply going to be changing a setting in your website so that the links have actual words in them instead of looking like this:
I’m sure you can agree, no one is searching for “?p=153,” and it would be much better for you if your posts and pages had words in them rather than this kind of meaningless code. So, go on over to “Settings” in your WordPress dashboard, then choose “Permalinks.” You’ll then just need to select one of the options that includes text .
If you don’t have your site set up with WordPress, don’t let that stop you. Here are some simple ways to incorporate keywords into your blog/ website/ social media.
–Write posts with keywords as titles. When you did your keyword research, you probably noticed that some of the searches contained multiple words, such as “best types of roses for gardening,” etc. If you have the knowledge and the inclination, you can take one of these multiple-word keyword results (techie types call these “long tail keyphrases”) as the exact title for a blog post. This strategy actually works very well!
— If your blog/ website platform allows you to put keywords anywhere, grab the list and put in a few keywords every time you post to the site. If you are doing this, here is some basic keyword etiquette:
Don’t stuff. Do not put all of your keywords into every post. Don’t repeat keywords over and over. Don’t use multiple variations of the same phrase. Google is on to all these tricks, and they are much more likely to hurt than help.
Keep it real. Don’t feel like you’re a slave to the keywords, and don’t let the keywords stress you out. Content is king, as they say, so you’re better off just looking at the list of keywords and then writing something, rather than trying to artificially
— If you’ve done any of these steps, great job! You should pat yourself on the back. Many writers don’t even have a website, and here you are doing your own Search Engine Optimization!
And, that’s it! Thanks for listening. Go out and do something productive today!
Lori Culwell is the author of five books, including her debut novel, Hollywood Car Wash, which was originally self-published and went to be bought and re-released by Simon & Schuster.
She writes and works with companies, agents, and authors on marketing, lives in New york and California, and has a super-awesome husband.
You can find her at www.loriculwell.com
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