How to Sell on Amazon by The Truckload: PENNY SANSEVIERI

The aftermath of the ruling in the Epic Games against Apple case continues to play out. The essence of that ruling was that if a company’s app was available through the App Store, then it would now be possible for direct payments to be made to that company through the app without going through Apple’s in-app payment system. What that means in practice is that the days of Apple taking a large (27 percent, I believe) slice of any in-app payments would be over.

In an industry that often celebrates speed—quick drafts, rapid releases, and fast turnarounds—it’s easy to forget the long road to publication some books must take. A story might begin with a spark of inspiration, only to sit untouched for years. Life intervenes. Confidence wavers. Priorities shift. But for certain authors, the pull of the unfinished manuscript never fades.

My ALLi author guest this episode is Karen Williams, a nonfiction author of ten books who now helps entrepreneurs write and publish books that grow their businesses. What began with one book in 2009 turned into a career helping others find clarity and purpose. Along the way, she’s learned what makes a book truly work for both the reader and the writer.