Changing Genres: A Case Study

headshot of Tom Imerito

Tom Imerito tells explains how changing genres as a writer worked for him

Science writer turned historical novelist Tom Imerito shares his fascinating case study of changing genres to create a whole new brand – and why he’s glad he did it.


Even though conventional wisdom holds that changing genres from science writing to historical fiction would be a mistake, I found the allure of writing a novel set in the early thirteenth-century too tempting to resist.

My Background as a Science Writer

I have worked as a freelance science writer for the past 25 years, at the same time studying medieval history for personal enjoyment. Springboarding my portfolio of feature stories and public relations campaigns about advanced technology into a series of novels about a clan of thirteenth-century heretics promised to throw me into a rumination-induced coma.

Happily, I love to dig, whether trying to unveil yesterday’s secrets or foretell of tomorrow’s miracles. I also love to fill in the blanks between the well-documented histories of emperors, popes and kings, and the untold stories of common folk who carried their everyday life experiences to their graves.

Changing Genres from Science to History

So researching the Cathar heresy, and creating a world in which the humblest peasants came face to face with the most powerful clergy in the world, was a delight for me.

cover of Heretic's Prayer, changing genres for author Tom Imerito

Historical fiction where science meets spirit

Whether foolish or wise, I would write Heretic’s Prayer. Smoothing out the genre-switch wrinkle would wait for later.

As I wrote and revised and work-shopped and trimmed and tightened and rewrote, I asked my writing group compatriots, “How am I going to switch genres?” Typically they would respond that between my science writing skill and the general appeal of the topic, I couldn’t help but succeed.

Maybe so, I thought, but the “brand” I had so carefully cultivated through the years centered on advanced technology, not medieval history.

Realistically, where did this science writer get off telling a story, set eight-hundred years ago, in a backwater village in the French Pyrenees? What did a family of female herbalists, expert in contraceptive and abortion-inducing herbs, have to do with science? And how did my characters come to defy the Catholic Church by professing to believe in two gods; one good, one evil?

A Lucky Break

Cover of Transhumanism magazine

The perfect pitch to match Tom’s quest

Then, by a stroke of good fortune, Pittsburgh Quarterly Magazine responded favorably to a pitch for a feature story about a newly emerging field of endeavor called Transhumanism which entails the incorporation of technology into the human body.

My research for the story led me through scores of science topics I had covered through the years, as well as a few jaunts into the humanities which I had never counted as wayposts on my sci-tech beat.

As my research neared its end, I found myself discussing the ethics of enhancing and extending human life with the editor of an authoritative book on Transhumanism. Early in the conversation he brought to my attention the seventeen-hundred year-old words of a Father of the Church named Athanasius of Alexandria. In the third century CE, Athanasius wrote, “For the Son of God became man so that man might become God.”

The citation spun my compass, stumped my thinking and slung me off to the sands of the Near East where the Desert Fathers and Mothers lived in the early days of Christianity. Athansius’ centuries-old words reconciled the modern-day debate between science and religion at the same time it resolved my genre-switch problem.

Much like today’s Transhumanists, who use their knowledge to improve the human condition by means of advanced technology, the female herbalists who populate Heretic’s Prayer were trying to make life better with their knowledge of the natural world.

My Newfound Brand

The obligation I felt to choose between science writing and historical fiction evaporated at the same time my new brand coalesced:

  • As a science writer, I had promoted myself as Tom Imerito – Publicity for Technology.
  • As the author of Heretic’s Prayer and its sequels I became Tom Imerito – Historical Fiction Where Science Meets Spirit.

My new brand allowed me to merge my two genres without abandoning either.

I wish I could say I employed a formal method to achieve my genre transition, but I cannot. The fact is, my writing did it for me. If you happen upon a similar problem, I hope you are as lucky as I was in having your work point the way for you.

OVER TO YOU Have you successfully switched or blended brands? Do you have any top tips to share? Any cautionary tales? We’d love to hear your story, so join our conversation!

#Indieauthors - ever thought of swtiching genres? Read this encouraging case study: Click To Tweet

From the ALLi Author Advice Center Archive

Writing: Fiction or Non-Fiction? Case Study of How to Pick Your Genre

Self-Publishing Across Different Genres: AskALLi Advanced Self-Publishing Salon July 2018

Writing to Meet Genre Expectations #1 – Crime/Mystery/Thriller/Detective/Suspense


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5 Responses to Changing Genres: A Case Study

  1. C E Williams August 29, 2018 at 9:44 pm #

    Enjoyed your article, Tom. What a fulfilling journey you have had while pursuing your love for both science and writing! This web site sounds like a great group. I’m thinking of joining.

  2. K.S. Trenten August 20, 2018 at 7:10 am #

    That’s amazing! Your brand transcended genre, becoming more truly your own. This is quite the inspiring story…and one that gives me heart in following my own path and writing style. Thank you for sharing it!

    • Tom Imerito September 11, 2018 at 12:16 am #

      Hi K.S.
      This response is embarrassingly tardy. My excuse is too lame to bore you with, but I wanted to express my thanks to you for taking time to comment on my guest blog and wish you well in finding your own path.


  3. Sharon Lippincott August 10, 2018 at 4:37 pm #

    Those words of Athanasius will take considerable chewing to digest. Thanks for sharing them. And congratulations on successfully resolving your quandry. Writing is indeed an amazing process. You seem to exemplify the oft cited thought, “I never know what I think until I see what I wrote.”

    • Tom Imerito September 11, 2018 at 12:25 am #

      Thanks for commenting, Sharon.
      Not to hone the point too finely, but in this case, I would go so far as to say,
      “I didn’t know who I was until I saw what I wrote.”


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