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Book2Look: What Is It? And How Does It Work For Self-publishers? Ralph Möller, Karen Inglis & Beth Werner

Book2Look: What is it? And how does it work for self-publishers? Ralph Möller, Karen Inglis & Beth Werner

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Book Expo BEA 2017 IAF LogoThis post is part of Book Expo Indie Author Fringe, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors’ network. Our self-publishing conference features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.

We hope you enjoy this session. Let us know if you have any questions or input on this self-publishing topic. Visit our Hot Seat and join in the conversation there, or leave your questions and feedback in the comments section below.


Book2Look SpeakersGerman publisher Ralph Möller devised the Book2Look widget, which offers samples from your book side-by-side with social links, to be a “viral marketing tool for books” in the German, English and Spanish-speaking worlds. Together with Karen Inglis, a children’s author who has been road testing the tool, and Beth Kallman Werner Founder and President of Author Connections, and US agent for Book2Look, he discusses its value for self-publishers. The panel also addresses the wider challenges of book discovery for indie authors.

#IndieAuthorFringe Book2Look: What is it? @RalphMoellers @kareninglis @authorconns Click To Tweet

What questions or feedback do you have for these speakers? Leave them a comment below, or send them a Tweet using @RalphMoellers @kareninglis or @authorconns and our event hashtag #IndieAuthorFringe

Click here to find out more about Ralph Möller, Karen Inglis and Beth Werner


IAF BookExpo Nielsen Offer

Book2Look savings via Indie Author Fringe – US

The US franchise for Book2Look is run by Author Connections, so if you’re in the USA, you can email [email protected] and mention code IAF20 to purchase up to 5 biblets for $150. These offers are valid for purchases between 1 June until 31 August 2017

Indie Author Fringe

The Indie Fringe Author Conference takes place three times a year, in line with London Book Fair in April; Book Expo America in May and Frankfurt Book Fair in October

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  1. I like the concept but I do not know if it is affordable. As a US author, how likely is this service to aid with growing an audience and awareness. It is a step-up from creating a flip magazine which seems to be gaining steam amongst content providers these days. Thank you for sharing the information.

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