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Book Marketing Shots In The Dark

Book Marketing Shots in the Dark

On the last Saturday of each month, we share some creative and off-the-wall tips from our members about unusual book marketing tactics that have effective promoted their self-published books. Here’s another collection of top tips and shared tactics to inspire indie authors everywhere.

On the Move

Photo of car sticker in window

Louise Walters’ car sticker

“I have decals on my car, advertising my forthcoming book. I thought it would be an easy and cheap marketing ploy. I also have flyers with the same design with a quote from the book on the back which I’ll pop in with all my mailings from now on, including Christmas cards.” – Louise Walters

Image of car magnet showing books

Anne Allen’s car door magnet

“I use car magnets from vistaprint on the doors and they definitely attract attention. People come up and talk to me about the books so I think something on cars does work!” – Anne Allen

Down on the Farm

“My main marketing shot this month was getting the Irish Independent (Ireland’s most popular newspaperbook-marekting-shots-in-dark-nov-2016-2jpg) to launch An Ideal Farm Husband at the Ploughing Championships. The Ploughing Championships is Ireland’s biggest agricultural show, 275,000 people visit over the three days.  The Irish Independent launched my book from their stand on the first day (one of their journalists launched it) and let me sell it from their tent each day. They published a full page on me and the book on the same day.
“They also invited me to be one of the three panellists on a “women in farming” panel that day too and included a couple of my quotes in an article the following day and the following Tuesday. In total, I got four good mentions and one full page feature in the Irish Independent within 8 days. I was also interviewed on RTE Radio One (a national radio station) and three local radio stations with two chatting to me for twenty minutes each. As the Ploughing Championships is such a huge event, it makes perfect sense for me to launch my farming book at this time of year plus it gives me a much needed deadline to get it finished!” – Lorna Sixsmith

In Good Company

Princess from Frozen film holdingone of Wendy's books

Using friends in high places

“I was doing a book signing at a Christmas Fayre. They had Disney characters and Superheros. I took photos of Elsa and Spider-Man with my books and posted on social media.” – Wendy Jones

OVER TO YOU What are the most unusual book marketing tactics you’ve ever used? Feel free to share them via the comments box!

Debbie Young

Debbie Young writes warm, funny feel-good fiction, including the Sophie Sayers Village Mysteries series, which begins with the bestselling "Best Murder in Show". As ALLi's Author Advice Center Manager, she also writes guidebooks for authors. Founder and director of the Hawkesbury Upton Literature Festival, she is a frequent speaker at other literary events. Find out more about Debbie's writing life on her author website www.authordebbieyoung.com.

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