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Book Marketing: How To Turn Your Self-published Book Into An Online Course

Book Marketing: How to Turn Your Self-published Book into an Online Course

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Jyotsna Ramachamdran, founder of of ALLi Partner Happy Self Publishing

For a long time, indie authors have talked enthusiastically about “repurposing content” – ie to recycle something already written in a different format, such as turning a blog into a self-published book, or vice versa – as a means of squeezing extra income out of the same piece of work. Turning books into online courses is the latest incarnation of repurposing content – and it's a great tactic for authorpreneurs looking to run a more profitable author business – provided you do it well.

Jyotsna Ramachamdran, founder of ALLi Partner Happy Self Publishing explains why it's worth turning a book into an online course, and how to do it well.


With the online learning sector projected to generate over USD 100 billion in 2017, virtual education is in its prime. People feel a lot more comfortable spending money for educational purposes online than they once did, and online courses are helping to address the growing need for “just-in-time learning”.

Why Create an Online Course from Your Book(s)?

As an author, there are two overarching reasons why creating an online course from your book(s) will benefit  your business:

  1. They provide an incredible amount of value to your reader
  2. They act as a lucrative revenue stream for authors

How to Create an Online Course

Focus on what you’re good at and use the content that you’ve already produced for your book(s).

Chances are, with just a little bit of tweaking, you can easily create modules of educational content that can help teach your covetable skills to your audience.

When creating your course, keep in mind that people are busy!

Break down your modules into bite-size chunks for easy consumption.

Consider opting for a course that’s five to ten modules long, with each module offering four to five videos. These videos should ideally be five to ten minutes long MAXIMUM, otherwise you’ll risk losing your audience’s attention altogether.

Engage Your Audience

Inserting an action point after each module is integral – worksheets, downloadables, checklists and other resources are all applicable here. These will keep people engaged, interested and coming back for more.

It will also allow them to feel like they’re really getting something tangible out of your course.

Online courses are a visual medium, so make use of visual media! For example, if you’re teaching viewers how to develop a website, download a screen recording software and SHOW them how to do it. This allows you to bring your audience with you along the way, step by step, and easily help them achieve their goals.

You can publish courses in audio, PDF, e-mail or video format – or better yet, a combination of all of the above.

What You’ll Need

Once you’re done planning out your online course, what resources are required?

  • A good mic on your computer – We use the ATR 2100
  • A screen recording software – We use Camtasia for PC, Screenflow is a great option for Mac
  • A software to create online presentations (MS PowerPoint, Google Slides or Keynote)
  • Video recording devices (An iPhone or a DSLR camera like Canon 60D will do the trick)
  • Microphone for headshot videos (Rode smartLav mic)
  • Interview software (Skype and Pamela audio recording software for PC and eCamm Call Recorder for Mac)

Where and How to Publish Your Course

If you have a sizeable enough following, you can publish on your own website in order to keep 100% of the profits generated from its sale.

However, many authors can use the exposure that a course marketplace such as Udemy, Skillshare or Courseware Marketplace can provide – just note that you’ll have to pay a commission to each of these marketplaces.

Remember, you don’t need to be a top-level expert or author in order to create an online course. If you have a covetable skill, there’s an audience out there who will be hungry to learn from it.

So work with what you’ve got! If you’ve written even just one book, you have enough content to rework into a course.

OVER TO YOU If you've developed an online course and have top tips to share or questions to put to Jyotsna, please join the conversation via the comments box!

#Authors - want to turn one of your books into an online course? @JyotsnaR's top tips will start you off... Click To Tweet


Author: Jyotsna Ramachamdran

Jyotsna Ramachandran is the founder of Happy Self Publishing, a full-service self-publishing agency that has helped hundreds of authors create their books. From formatting to manuscript editing and book cover design, the team has worked on a number of Amazon bestsellers and is passionate about helping aspiring authors find their voices and grow their businesses.


This Post Has 3 Comments
  1. For a long time, indie writers have been fortunate in talking about “duplicating content” – ie rewriting something already in a different format, such as turning a blog into a published publication, or a repetition – as a way to reduce extra income without a single piece of work. Converting books into online courses is also a recurring theme – and is a great way to plan authors who want to run a profitable business – if you do it right. With the online learning sector estimated to generate over $ 100 million in 2017, education is a top priority. People feel more comfortable spending money for online learning than ever before, and online courses help to meet the growing demand for in-house learning. Consider running a course that is five to ten modules in length, with each module offering four to five videos. That link was helping. These videos should be from five to ten minutes long MAXIMUM, otherwise you risk losing the interest of your audience altogether.

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