In partnership with The Alliance of Independent Authors(ALLi), the publlishing platform Ingram Spark (IS) is to enter up to 200 suitable self-published titles in Nielsen's Enhanced Bibliographic Data Feed, a service previously only available to trade-published titles.
According to Nielsen, enhancing metadata in this way gives a significant boost to sales, making books more visible to bookshop buyers, librarians and others in the books business.
Testing Neilsen Metadata for Self-publishing Authors
Under the partnership with ALLi, IngramSpark will add the enhanced bibliographic data of 100 selected IS titles to Nielsen’s feed, at no cost to the authors involved, to test the service over a period of six months.The test is to see if the enhanced bibliographic data does indeed help to support greater sales for self-publishers over titles which don’t have this additional service.
Alli Director Orna Ross says:
“Marketing budgets are always tight for indie authors, and it can be difficult to know where money is best spent. ALLi is grateful to Ingram Spark for coming up with this pilot project and providing the funding to our members to assess whether this service is, in fact, useful to self-publishers.”
Andy Bromley, Ingram’s International Marketing Manager said:
“In preparation for the new IngramSpark UK/European website launching soon, IngramSpark is offering ALLi members the opportunity to participate in the Nielsen Enhanced Biographic Data feed. By the week beginning 22nd July, we will add the Nielsen Enhanced Bibliographic feed to all ALLi titles that apply. As we have a maximum submission threshold of 200 titles, this is available on a first come, first service basis.”
No, the program is open to authors anywhere who have saleable books and a marketing plan.
4. How Will I Know If My Book Was Accepted?
All authors who apply will receive notification when the titles have been applied.
5. Do I Need To Do Anything Else?
Participating authors are encouraged to market their books as normal during the pilot.
6. How Will I Find Out The Results?
By the end of the test we will share the results to those who participated.