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You've spent weeks, months or even years working on a book. Countless hours of blood, sweat and tears, and now you have to give your work away for free? It can be a hard one to accept, but if you shift your mindset, using "free" as a marketing tactic, a tool in your book promo belt can work wonders for you. Today, the Alliance of Independent Authors AskALLi team is asking and answering the question, does free still work? 

On the Creative Self-Publishing Podcast, we'll talk about the different kinds of business models for indie authors. As we know, if you're an indie author, you're also a businessperson, whether you want to be or not. But, don't panic, there are many ways to run an indie author business depending on what you want to get out of it. And here to guide us along is ALLi Director Orna Ross and News and Podcast Producer Howard Lovy.

In this Self-Publishing Conference Highlight, M. K. Williams discusses the dos and don'ts of starting an AuthorTube channel. What is AuthorTube? Should it be a pillar of your author platform? A fondness for being on camera and some interest in video production is essential, but it's equally important to know you're spending your time and effort in the right place. This session introduces various options and how to get started, including working out whether your target readers are on YouTube. M.K. then shows you how to deliver content they'll welcome so you can grow your readers and your book sales.