Laurence O'Bryan, Author at The Self-Publishing Advice Center

What Amazon Ads Dashboard Changes Mean for Authors

Amazon made a variety of welcome changes to their advertising dashboard in 2019. These changes create opportunities and challenges for authors. Laurence O'Bryan, ALLi partner member and founder of ad agency for books, BooksGoSocial, is here to explain the latest Amazon ads dashboard changes and what they mean for you.

February 3, 2020
Laurence O'Bryan
Business & Planning, Process 5 & 6: Marketing & Promotion
3 Comments

Opinion: Sell Your Books, Not Your Soul – with Collaborative Digital Marketing

It may be counter-intuitive, but helping to promote other authors may be better for your books than promoting your own, says ALLi Partner Laurence O'Bryan, founder of BooksGoSocial, in this thought-provoking and philosophical Opinion piece.

February 12, 2018
Laurence O'Bryan
Opinion, Process 5 & 6: Marketing & Promotion
6 Comments

Opinion: Writers Need Conferences

Writers are social animals, says Irish author Laurence O'Bryan, founder of BooksGoSocial, who advocates attending writers' conferences to keep the potential…

Book Promotion: How to Extend A Self-published Book’s Marketing Reach Online

Irish indie author Laurence O'Bryan shares his innovative ideas for extending the marketing reach of his next self-published book online.…

February 1, 2015
Laurence O'Bryan
Process 3 & 4: Production & Distribution
5 Comments

Writing: Choosing Theme and Genre

In a reprise of recent lectures he has given on the subject of Theme and Genre, Irish hybrid author Laurence…