This month's ALLi Insights featured Orna Ross and Nick Stephenson discussing how to find your first 10,000 Readers.
Nick Stephenson was born and raised in Cambridgeshire, England and is a fiction author and novelist, writing in the mysteries and thrillers genre. His style is a mixture of mystery, action and humour, and he's best known for his Leopold Blake series.
With all that experience as a writer under his belt he's well versed in how to important it is to reach readers. He talked about how Indie Authors need to take back control of the audience relationship from online retailers, like Amazon.
“We’re not selling books in the traditional sense, we’re trying to get visibility on a search engine” Nick Stephenson
Nick explained how choosing the right Keywords and Categories for your book was key to building an effective author brand, and walked us through a three step process to attract your reader's attention; divert them to your website; and build a relationship with them through a mailing list.
This ALLi Insights event is packed full of ideas and inspiration for any Indie Author looking to build their brand, and not only find, but also connect and build a relationship with their first 10,000 readers.
Nick and Orna Ross went on to discuss how to:
- Understand your market and drive thousands of paying readers to your books
- Build your author platform and convert readers from casual purchasers to fans for life
- Sell without being “salesy”
- Boost your visibility so that your books show up where readers are already looking
That's a lot of information packed into a 45 minute video!
ALLi Insights YouTube Video
ALLi Insights SoundCloud Podcast
Where can I watch or listen to more ALLi Insights?
- You can catch up on all of our videos on ALLi’s YouTube Channel
- You can listen to all of our podcasts at ALLi’s SoundCloud Channel
What are ALLi Insights?
Each month, Orna Ross hosts an different topic during the ALLi Insights Google Hangout. These Alliance of Independent Authors live events focus on topics that are important and relevant to all Indie Authors.
Questions for Nick or Orna?
If you have questions for Nick or Orna about this ALLi Insights discussion, please leave a comment below.
That was a really informative, practical, useful session. And did I say clever? I’ve already signed up for the free tutorial. Thank you Nick and Orna.