How to Hitch your Digital Marketing to your Bottom Line: Gabriel Mercer

October 22, 2016

[sc:fbf16hdr]

As authors we’re told to do social media and email marketing, grow our website traffic and develop our author platform — but how do we know which activities are paying back our investment of time and money, and which are a drain? The key is tracking. In a wide ranging presentation that first sets the fundamentals of accounting and budgeting; moves on to affiliate tracking and the ins and outs of Amazon Associates accounts; and ends by showing you a range of free tools that can track your social media, email, and paid traffic (your UTM parameters), digital strategist and growth consultant Gabriel Mercer guides you step-by-step through what you need to know to hitch your author platform and your book marketing to your bottom line.

#IAF16 The Key To A Successful #Author Business @gmwrites http://bit.ly/2ezlROq #Indieauthorfringe Share on X

Click here to find out more about Gabriel Mercer

ENTER THIS GIVEAWAY

a Rafflecopter giveaway

Author: Indie Author Fringe

The Indie Fringe Author Conference takes place three times a year, in line with London Book Fair in April; Book Expo America in May and Frankfurt Book Fair in October

Latest advice, news, ratings, tools and trends.

Successful Authors Share When to Pivot or Quit on a Project to Boost Profit and Creative Growth: Self-Publishing Conference Highlight

The Alliance of Independent Authors hosts a discussion on the decision-making process behind whether to pivot or quit on a project. Eight indie authors share strategies for recognizing when a project may not be working and provide guidance on pivoting to optimize both profit and creative potential. This session offers practical advice to help authors navigate indie publishing challenges and turn creative setbacks into financial success.

Self-Published Titles Surge as Traditional Publishing Declines; AI Artwork Sells for Over $1 Million: Self-Publishing News with Dan Holloway

Like many other commentators on such things, I often criticize publishing figures who proudly claim they provide a full picture of the state of the industry while not including statistics for self-published titles. So, of course, I welcome the publication of figures that double down on self-published titles.

Amazon Ends Kindle Vella, Tech Leaders Push AI as a Creative Tool, and Remembering Mike Shatzkin: The Self-Publishing News Podcast with Dan Holloway

On this episode of the Self-Publishing News Podcast, Dan Holloway reflects on the passing of publishing influencer Mike Shatzkin and his impact on the industry. He also discusses Amazon’s decision to close its Kindle Vella serial fiction program and what it means for authors, and examines the tech industry’s stance on AI and creativity as shared at TechCrunch's Disrupt Conference. With tech startups promoting AI as a democratizing force, Dan explores the tension between creative freedom and the potential impact on traditional creative livelihoods.

View all articles