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Joanna Penn

NotebookLM

Harnessing Google’s NotebookLM AI Tool, Which Discusses Myths that Hold Indie Authors Back: The Self-Publishing with ALLi Podcast with Orna Ross and Joanna Penn

In a departure from the usual format, in this episode, Orna Ross and Joanna Penn hand their podcast notes over to Google’s NotebookLM to see what this new AI tool makes of their topic: "5 Myths that Hold Indie Authors Back — And How to Break Free." Joanna shares key developments in AI conversation tools, and as AI continues to shape the industry, Orna asks: What does it mean to stay true to your creative self in an AI-powered publishing industry?
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Crowdfunding For Profit

Crowdfunding for Participation, Profit, and Payment: The Publishing for Profit Podcast with Orna Ross and Joanna Penn

Drawing insights from their own recent Kickstarters, Orna Ross and Joanna Penn explore both fiction and nonfiction crowdfunding and discuss their upcoming campaigns, with a particular focus on reader participation, making a profit, and getting paid. Whether you're a seasoned author or just starting out, this episode will provide you with actionable tips and inspiration to launch your own successful crowdfunding campaign.
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Passion Projects

Writing, Publishing, and Marketing Passion Projects: Publishing for Profit with Orna Ross and Joanna Penn

Your first book is often a book of the heart—a book you must write—but once your publishing business is more developed, how do you know when to submit to the muse, when to "write to market," or at least consider business outcomes? In this Publishing for Profit podcast, Orna Ross and Joanna Penn talk about passion projects and why they are even more important for authors in an age of generative AI, plus tips for writing, publishing, and marketing these truly personal books.
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Creative Energy

Optimizing Your Creative Energy — Starting, Focusing, Finishing: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

As you write, produce, and market a book, you’ll draw on different aspects of your creative energy along the way. In this month's Advanced Self-Publishing Salon, Orna Ross and Joanna Penn explore the difference between starting, pushing through, and finishing energies, and how to harness yours for optimal flow through the creative cycle
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AI For Authors

AI for Authors Update: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast, ALLi Director Orna Ross and Enterprise Adviser Joanna Penn give an update on AI for authors. Generative AI is improving rapidly, almost day by day, giving authors unprecedented assistance in writing and publishing books. Orna and Joanna give an overview of recent advances in generative AI for words, images, and audio, including Alliance of Independent Authors guidelines on copyright and ethical usage and how to use AI tools to improve quality and output.
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20Books Seville

Insights from 20Books Seville and the London Book Fair: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss insights gleaned from their visits to the 2023 London Book Fair and 20Books to 50K conference in Spain. They share what they consider to be the most important trends, tools and technologies emerging for authors, with advice on how to make these work for you, and their personal lessons learned.
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Make More Money

How to Make More Money Than the Average Author: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss how to make more money than the average author. Anecdotal evidence indicates that authors who take self-publishing seriously earn more, on average, than authors who are exclusively trade-published. As ALLi conducts research into independent author income, Orna and Joanna review some initial findings, survey the landscape, and ask: What levers can you pull to make more money as an indie author?
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Opportunities For Indie Authors

Opportunities for Indie Authors in 2023: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss opportunities for indie authors in 2023. The rise of AI tools, the growth of the creator economy, and the emergence of previously underrepresented writers and genres mean 2023 looks set to be an exciting year to be writing and publishing books. In this AskALLi Podcast, Orna and Joanna survey the opportunities and challenges for indie authors aiming to make better books and reach more readers in the year ahead.
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Quit Writing

When to Quit Writing and Publishing: Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss when to quit writing and publishing. Should you just keep writing and publishing even if it’s not going anywhere? Should you persist with the creative and business choices you have invested in for so long–or could you just walk away? Orna and Joanna talk about the times in our lives when we might need to consider quitting aspects of our writing, publishing, marketing, and business.
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Self-Publishing Values

Self-Publishing Values: Exploring Craft, Engagement, and Volume Publishing for Authors — Advanced Self-Publishing Podcast With Orna Ross and Joanna Penn

In this month’s Advanced Self-Publishing Podcast ALLi Director Orna Ross and Enterprise Adviser Joanna Penn discuss publishing values. All publishers care about craft, engage with readers, and harness the power of book retailer algorithms—but each publisher must also decide whether they are primarily a craft publisher (focus: creative excellence) an engagement publisher (focus: responsive to readers) or a volume publisher (focus: driving algorithms). Orna and Joanna address the differences between these publishing approaches, how they’ve shown up in their own work, and the difference it makes when you know which approach best suits your books.
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