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New Takes On Marketing Must-Dos

New Takes on Marketing Must-Dos — Insights from ALLi’s ‘Reach More Readers’ Guidebook: Self-Publishing Advice Conference Highlight

In this Self-Publishing Advice Conference highlight, Orna Ross revisits classic book marketing must-dos and updates them for 2025. Grounded in ALLi’s Reach More Readers guidebook and the organization’s Ethical AI policy, the session cuts through content overload, shifting algorithms, rising ad costs, email deliverability problems, and growing concerns about reader trust. Ross offers a human-first, values-based approach to marketing that helps author-publishers make clear, ethical choices without burning out. Writers leave with a simple mini-audit of their current marketing and a short, realistic upgrade list to help them reach more readers on their own terms.
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Ethical AI

Self-Publishing News: Navigating Ethical AI Platforms and UK Election Promises for Creatives

Okay, “in a gold rush, sell shovels” is a cliché and one I’ve used a few times recently, but it’s a cliché because it’s true. Ethical AI is, of course, the latest gold rush. While the most obvious beneficiary from the shovel-selling philosophy is chip manufacturer Nvidia, other piggybackers are starting to circle. Add the general existential fear among creatives to that principle and what you get is a stream of providers seeking to provide assurance around the ethical origins of AI platforms. Ethical AI is, in essence, the carbon offsetting of the new tech wave.
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Fair Trade AI

Self-Publishing News: New Organization Highlights AI Copyright-Friendly Practices but will Consumers Notice?

Values-driven marketing, and investment in companies that can demonstrate those values has increased greatly, led by a perception that this approach demonstrates a real understanding of a new breed of consumer, often associated with Gen Z. Fairly Trained is clearly aiming to position itself in this space with a new AI copyright-friendly stamp proposition.
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