Paid Advertising: Is It Right For Your Book? : Mark Dawson

Audiobook companies like to publish numbers with two kinds of finding. First, that the audiobook market is expanding. And second that they as a company are responsible for a large amount of the good stuff they have just demonstrated. Spotify has so far been the leader in this field, but Frankfurt Book Fair saw Audible jump headlong into the space with a much-vaunted report commissioned from NielsenIQ that was launched there.

My ALLi author guest this episode is Liz Harris, a historical romance author whose path to publication took her from a lifelong love of reading and writing through teaching, travel, traditional publishing, and eventually self-publishing. She talks about how history and place shape her fiction, the freedom she found as an indie author, the importance of treating publishing as a business, and why she chose to remain indie even after returning to traditional publishing.