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2021 Foundational Self-Publishing Podcast

2021 So Far: Foundational Self-Publishing Podcast, with Orna Ross, Sacha Black, and Dan Parsons

We're taking a podcast break during the month of August, so instead we'll bring you what we've covered in so far on our 2021 Foundational Self-Publishing Podcast with Orna Ross, Sacha Black, and Dan Parsons. Below are some of the highlights, with links to the full podcasts, videos, and transcripts. We'll return in September with new episodes.
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Bare Bones Publishing Advice

Bare Bones Publishing for Beginner Indie Authors, With Sacha Black and Orna Ross: Foundational Self-Publishing Podcast

Orna Ross and Sacha Black outline the bare bone basics of book production and promotion. Yes, in an ideal world you hire a professional editor, cover designer, and marketing assistant. In reality, when starting out, most indie authors find both time and money are in short supply. So what’s essential, and what can you skip for now?
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Help With Author Business

Getting Help With Your Author Business, With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

In this edition of the AskALLi Fiction and Nonfiction podcast, Orna Ross and Sacha Black talk about the value of getting help with your author business when you’re feeling overworked, overwhelmed, or stuck. Where do you find good help? Do novelists need the same kinds of assistance as nonfiction authors? 
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Storyteller Award

Advice from SelfPubCon and Amazon UK’s Storyteller Award, With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

In this session, ALLi Director Orna Ross and author Sacha Black talk about lessons learned about current trends in self-publishing fiction and nonfiction from taking part in two key indie author events: the Self-Publishing Advice Conference (SelfPubCon) and Amazon UK’s Storyteller Award.
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ACCESS Marketing

Using ACCESS Marketing to Get Your Book In Front of the Right Readers, With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

In this #AskALLi Self-Publishing Fiction & Nonfiction Salon, Sacha Black interviews Orna Ross about the concept of ACCESS Marketing from her new book, Creative Self-Publishing. ACCESS stands for Attract, Captivate, Connect, Engage, Subscribe, Satisfy, Sell and ACCESS marketing is a carefully crafted sequence of communications—which you also use to get words for your work-in-progress—that gives you direct access to the right readers for your books.
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Sell Books From Author Website

Sell Books from Your Author Website, With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

In this month’s Fiction & Nonfiction Self-Publishing Salon, Sacha Black and Orna Ross outline the advantages and downsides of selling books directly to readers from your own author website and consider the implications for exclusivity with platforms like KDP Select. 
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Mailing List

Build an Engaged Mailing List of Fans, With Sacha Black and Orna Ross: Self-Publishing Fiction & Nonfiction Podcast

Want to build an engaged mailing list of fans who look forward to receiving your mails? That’s what this week’s AskALLi Fiction & Nonfiction Podcast with Sacha Black and Orna Ross is all about:  How to manage your mailing list to build an engaged readership.
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