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Manuscript Assessment

Audio Interview: Why a Manuscript Assessment Can Save Authors Time and Money, with Howard Lovy and Tim McConnehey

On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Tim McConnehey, founder and CEO of Izzard Ink Publishing, about why a manuscript assessment can be a crucial first step before a full developmental edit. They discuss how clear, practical evaluations help authors focus their revisions, save time, and make smarter decisions about editing and publishing. The conversation also looks at how early feedback on structure, voice, and market fit can strengthen a book’s long-term prospects.
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New Takes On Marketing Must-Dos

New Takes on Marketing Must-Dos — Insights from ALLi’s ‘Reach More Readers’ Guidebook: Self-Publishing Advice Conference Highlight

In this Self-Publishing Advice Conference highlight, Orna Ross revisits classic book marketing must-dos and updates them for 2025. Grounded in ALLi’s Reach More Readers guidebook and the organization’s Ethical AI policy, the session cuts through content overload, shifting algorithms, rising ad costs, email deliverability problems, and growing concerns about reader trust. Ross offers a human-first, values-based approach to marketing that helps author-publishers make clear, ethical choices without burning out. Writers leave with a simple mini-audit of their current marketing and a short, realistic upgrade list to help them reach more readers on their own terms.
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Design Rules

Audio Interview: Design Rules That Make or Break a Book with Matty Dalrymple and Sam Pearce

In this episode of the Self-Publishing with ALLi Podcast, Matty Dalrymple talks with publishing strategist and book designer Sam Pearce about the invisible design rules that shape a reader’s experience. They explore how readability, typography, layout choices, and genre conventions can make—or break—a book. Learn about how to create professional, reader-friendly interiors that strengthen your brand and boost your success as an indie author.
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Self-Publishing | With ALLi Podcast | Production & | Distribution | Proudly Sponsored By | Gatekeeper Press | Where Author…

Audio Interview: Updating, Rebranding, and Managing Your Books With Anna Featherstone and Catherine Bilson

ALLi nonfiction adviser Anna Featherstone interviews Catherine Bilson, who writes in multiple genres across four pen names, about the practicalities of updating and rebranding books. With more than 60 titles published and hundreds of translations under her belt, Catherine explains how indie authors can approach everything from refreshing blurbs and covers to managing keywords, metadata, and back matter. She also shares how to avoid common pitfalls, keep files organized, and treat updates as part of an author’s long-term business strategy.
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